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Developing Annual Gift Support by Raising Friends and Building Relationships | |
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The Philanthropic Process | |
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Philanthropic Practice | |
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The Independent Sector and the Nature of Charitable Organizations | |
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The Role of Fund Development | |
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The Role of Annual Giving | |
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What to Use in Making Annual Gifts | |
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Asking for Money: Begin with Testing by Mail | |
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Acquisition: The Everlasting Search | |
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Finding Likely First-Time Donors | |
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Testing, Testing, Testing | |
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Letter Texts: Write Love Letters! | |
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Direct Mail Acquisition: Constituency Building | |
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Meeting Changing Needs | |
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The Case for Annual Gift Support: Goals and Potential | |
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Goal Setting for Annual Giving Solicitation | |
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These Are Donors, Not Numbers | |
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The Annual Fund--Master Schedule | |
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Making and Following Plans: The Frequency of Appeals | |
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Plan to Be Flexible | |
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Where Pledges Fit in Annual Giving | |
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Acquisition through Mail Appeals | |
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Why Use the Mail? | |
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Multiple Acquisition Methods | |
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Multiple Mailings | |
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When to Mail and How Often | |
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Improved Results with Multimedia Appeals | |
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Other Options for Acquisition Mailings | |
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Donor Renewal: A Communications Art | |
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Communications Opportunities | |
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Involvement Opportunities | |
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Methods of Donor Renewal, Revival, and Reward | |
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Performance Analysis | |
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Donor Relations | |
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Membership and Membership Associations | |
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Legal and Tax-Exempt Status | |
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Membership Options | |
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Basic Design | |
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Annual Dues and Gifts | |
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Benefits and Privileges | |
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The Value of a Gift Membership | |
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Management of Membership Associations | |
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Annual Giving Opportunities for Members | |
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Annual Membership Campaigns | |
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Operating Costs for Membership Programs | |
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Telephone and Telemarketing Techniques | |
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Preparing for Telephone Solicitation | |
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The Volunteer Calling Program: Planning Is the Key to Success | |
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Developing a Telemarketing Program | |
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Should You Hire a Professional Telemarketing Firm? | |
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Budgeting for Telephone Solicitation | |
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Other Uses of the Telephone | |
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Groups, Guilds, and Support Organizations | |
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The Auxiliary | |
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The Guild | |
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Donor Clubs: The Benefits of Organizing Donors | |
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Support Group Organizations | |
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Management of Groups, Guilds, and Support Organizations | |
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Soliciting Annual Gifts from Corporations and Foundations | |
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Securing Annual Corporate Gifts | |
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Tax Deductions as a Motivation | |
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The Roles of Research, Relationships, and Requests | |
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The United Way Corporate Connection | |
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Corporate Matching Gifts: Untapped Gold? | |
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Cause-Related Marketing: Yes, It's Money But It Is Not Philanthropy | |
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Securing Annual Foundation Gifts | |
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Research, Relationships, and Requests | |
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Donor Recognition for Corporations and Foundations | |
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Internet Solicitation | |
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Artful Uses of the Internet for Annual Giving | |
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Cyberspace Law: Online Fundraising Rules and Regulations | |
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Working with Application Service Providers | |
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Ethics Codes and Standards of Professional Practice | |
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Intellectual Property, Copyright, Privacy, and Security | |
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The Future of Internet Solicitation | |
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Activities, Benefits, and Special Events | |
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Volunteer Development | |
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Recruitment | |
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Definitions and Differences | |
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Activities | |
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Benefits | |
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Special Events | |
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Management and Performance Measurement | |
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The Volunteer-Led, Personal Solicitation Annual Giving Campaign | |
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Developing Qualified Donors | |
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Recruiting and Training Volunteer Solicitors | |
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Campaign Leadership: The Key to Success | |
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Management of the Annual Giving Campaign | |
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Recognition and Reward | |
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Other Ways to Raise Money Every Year | |
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Advertising and Coupons | |
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Commemorative and Tribute Giving | |
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Commercial Sales, Cause-Related Marketing, and Affinity Cards | |
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Door-to-Door and On-Street Solicitation | |
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Federated Campaigns | |
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Gambling and Games of Chance | |
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Multimedia Options | |
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Premiums | |
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Television and Telethon Solicitation | |
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Various Other Annual Giving Ideas of Merit | |
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Scams and Con Artist Fraud and Abuse | |
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Managing the Comprehensive Annual Giving Program | |
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Balanced Participation: A Key to Success | |
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Managing Annual Giving Programs | |
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Board, CEO, and Employee Relations | |
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Management of Changing Annual Priorities | |
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Gift Reports | |
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Budget Preparation and Management | |
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Cost-Benefit Standards and Guidelines | |
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Program Performance Measurement | |
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Office Functions, Operating Procedures, and Computer Support | |
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Training for All Staff Members | |
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Financial Accounting and Reporting | |
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Donor Relations | |
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Issues and Challenges for the Future of Annual Giving | |
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Concluding Thoughts | |
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Appendices | |
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Operating Rules and Procedures for a Support Group Organization | |
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Master Checklist for Activities, Benefits, and Special Events | |
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Glossary of Internet Terms | |
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Notes | |
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Selected References | |
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Index | |