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Fundraising Fundamentals A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series)

ISBN-10: 0471209872
ISBN-13: 9780471209874
Edition: 2nd 2002 (Revised)
List price: $80.00
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Description: Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines  More...

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Book details

List price: $80.00
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/25/2002
Binding: Hardcover
Pages: 600
Size: 6.75" wide x 9.50" long x 1.50" tall
Weight: 1.980
Language: English

Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas-advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques-that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Developing Annual Gift Support by Raising Friends and Building Relationships
The Philanthropic Process
Philanthropic Practice
The Independent Sector and the Nature of Charitable Organizations
The Role of Fund Development
The Role of Annual Giving
What to Use in Making Annual Gifts
Asking for Money: Begin with Testing by Mail
Acquisition: The Everlasting Search
Finding Likely First-Time Donors
Testing, Testing, Testing
Letter Texts: Write Love Letters!
Direct Mail Acquisition: Constituency Building
Meeting Changing Needs
The Case for Annual Gift Support: Goals and Potential
Goal Setting for Annual Giving Solicitation
These Are Donors, Not Numbers
The Annual Fund--Master Schedule
Making and Following Plans: The Frequency of Appeals
Plan to Be Flexible
Where Pledges Fit in Annual Giving
Acquisition through Mail Appeals
Why Use the Mail?
Multiple Acquisition Methods
Multiple Mailings
When to Mail and How Often
Improved Results with Multimedia Appeals
Other Options for Acquisition Mailings
Donor Renewal: A Communications Art
Communications Opportunities
Involvement Opportunities
Methods of Donor Renewal, Revival, and Reward
Performance Analysis
Donor Relations
Membership and Membership Associations
Legal and Tax-Exempt Status
Membership Options
Basic Design
Annual Dues and Gifts
Benefits and Privileges
The Value of a Gift Membership
Management of Membership Associations
Annual Giving Opportunities for Members
Annual Membership Campaigns
Operating Costs for Membership Programs
Telephone and Telemarketing Techniques
Preparing for Telephone Solicitation
The Volunteer Calling Program: Planning Is the Key to Success
Developing a Telemarketing Program
Should You Hire a Professional Telemarketing Firm?
Budgeting for Telephone Solicitation
Other Uses of the Telephone
Groups, Guilds, and Support Organizations
The Auxiliary
The Guild
Donor Clubs: The Benefits of Organizing Donors
Support Group Organizations
Management of Groups, Guilds, and Support Organizations
Soliciting Annual Gifts from Corporations and Foundations
Securing Annual Corporate Gifts
Tax Deductions as a Motivation
The Roles of Research, Relationships, and Requests
The United Way Corporate Connection
Corporate Matching Gifts: Untapped Gold?
Cause-Related Marketing: Yes, It's Money But It Is Not Philanthropy
Securing Annual Foundation Gifts
Research, Relationships, and Requests
Donor Recognition for Corporations and Foundations
Internet Solicitation
Artful Uses of the Internet for Annual Giving
Cyberspace Law: Online Fundraising Rules and Regulations
Working with Application Service Providers
Ethics Codes and Standards of Professional Practice
Intellectual Property, Copyright, Privacy, and Security
The Future of Internet Solicitation
Activities, Benefits, and Special Events
Volunteer Development
Definitions and Differences
Special Events
Management and Performance Measurement
The Volunteer-Led, Personal Solicitation Annual Giving Campaign
Developing Qualified Donors
Recruiting and Training Volunteer Solicitors
Campaign Leadership: The Key to Success
Management of the Annual Giving Campaign
Recognition and Reward
Other Ways to Raise Money Every Year
Advertising and Coupons
Commemorative and Tribute Giving
Commercial Sales, Cause-Related Marketing, and Affinity Cards
Door-to-Door and On-Street Solicitation
Federated Campaigns
Gambling and Games of Chance
Multimedia Options
Television and Telethon Solicitation
Various Other Annual Giving Ideas of Merit
Scams and Con Artist Fraud and Abuse
Managing the Comprehensive Annual Giving Program
Balanced Participation: A Key to Success
Managing Annual Giving Programs
Board, CEO, and Employee Relations
Management of Changing Annual Priorities
Gift Reports
Budget Preparation and Management
Cost-Benefit Standards and Guidelines
Program Performance Measurement
Office Functions, Operating Procedures, and Computer Support
Training for All Staff Members
Financial Accounting and Reporting
Donor Relations
Issues and Challenges for the Future of Annual Giving
Concluding Thoughts
Operating Rules and Procedures for a Support Group Organization
Master Checklist for Activities, Benefits, and Special Events
Glossary of Internet Terms
Selected References

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