Essentials of Intellectual Property Law, Economics, and Strategy

Name: Essentials of Intellectual Property Law, Economics, and Strategy
Price: 102.78 USD
Availability: InStock
ISBN: 9780471209423

ISBN-10: 0471209422

ISBN-13: 9780471209423

Edition: 2002

Authors: Paul J. Lerner, Alexander I. Poltorak

List price: $34.95

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $102.78

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

ESSENTIALS OF INTELLECTUAL PROPERTYFull of valuable tips, techniques, illustrative realworld examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property."Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and…

Book details

List price: $34.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/1/2002
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English



Foreword


Introduction: Setting the Stage


The Big Three: Patents, Trademarks, and Copyrights


The Supporting Players: Other Types of IP


Protecting the Fruits of Your RandD


Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)


What Is It Worth--Putting a Value on Intellectual Property


Make More Money by Sharing (Licensing)


Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property


Enforcing Your Rights


Intellectual Property in Cyberspace


The Patent Portfolio and Its Effect on Stock Price


Trademark and Service Mark Application


Copyright Application


Confidentiality and Nondisclosure Agreement


Invention Assignment Form


Basic IP Audit Questionnaire


Patent Valuation


Invention Disclosure Form


License Agreements


Bibliography


Further Reading


Index