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Acknowledgments | |
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Introduction | |
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Your Big Idea: Is It Any Good? | |
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Importing Handicrafts from Ecuador | |
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Exporting Hardware | |
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Importing "World Clocks" | |
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Exporting Printer Paper | |
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Brokering Computer Equipment | |
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Sources of Information and Help | |
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Is This Business for You? | |
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Have You Failed Yet? | |
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How Is Your Financial Situation? | |
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Interest in and Knowledge of the World | |
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Familiarity with Foreign Cultures and Languages | |
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Persistence, Patience, and Judgment | |
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Attention to Detail | |
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Contacts with Buyers or the Ability to Make Them | |
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Twenty Important Questions | |
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Import Merchant Example | |
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Export Agent Example | |
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Sources of Information and Help | |
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Setting Up Your Business | |
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Forms of Organization | |
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Your Trade Name and Logo | |
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Opening a Bank Account | |
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Setting Up Your Office | |
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Stationery and Printing Needs | |
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Accounting and Taxation | |
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Obtaining Financing | |
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Sources of Information and Help | |
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Beginning with a Buyer | |
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Why Someone Would Buy from You | |
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What Value Means to Your Customers | |
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Attracting Customers-Some Examples | |
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Finding Buyers as an Importer | |
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Finding Buyers as an Exporter | |
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Sources of Information and Help | |
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Choosing Products and Suppliers | |
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Finding Products to Import | |
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Getting Product Samples | |
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Testing Products in the U.S. Market | |
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Finding Foreign Suppliers | |
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Finding Products to Export | |
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Lining Up Suppliers | |
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The Formal Supply Agreement | |
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Protecting Your Interest | |
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Sources of Information and Help | |
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Marketing in the United States and Abroad | |
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What Is Marketing? | |
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Marketing Imports | |
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Marketing Exports | |
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Sources of Information and Help | |
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Money Matters | |
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Credit Decisions on Suppliers and Customers | |
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Methods of Payment in International Trade | |
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Export Credit and Credit Insurance | |
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Foreign Currency Transactions | |
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Countertrade | |
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Sources of Information and Help | |
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Packing, Shipping, and Insurance | |
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Packing for International Shipment | |
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International Transportation | |
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Shipping Terms | |
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Marine Insurance | |
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Brokers and Forwarders | |
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Sources of Information and Help | |
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Oh, Those Lovely Documents | |
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Commercial Documents | |
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Banking Documents | |
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Transportation and Insurance Documents | |
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Government Formalities Documents | |
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A Few More Thoughts on Documents | |
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Sources of Information and Help | |
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The Regulation of Foreign Trade | |
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U.S. Customs and Border Protection | |
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Getting Deeper into Customs | |
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Other Federal Regulations | |
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State and Local Regulations | |
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Regulation of Exports | |
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Sources of Information and Help | |
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NAFTA, GATT, and Other Trade Pacts | |
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Trade Agreements | |
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Preferential Arrangements | |
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Sources of Information and Help | |
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Epilogue | |
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Sample Market Study Outline | |
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Guidelines for Business Planning | |
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Possible Sources of Financing for Your Business | |
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Sample Supply Agreements | |
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U.S. Export Assistance Centers | |
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Avoiding Import/Export Scams | |
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Letters from Store Owners | |
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Index | |