Portable MBA in Strategy

ISBN-10: 0471197084
ISBN-13: 9780471197089
Edition: 2nd 2001 (Revised)
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Description: This work examines how front-running companies outmanoeuvre competition, recognise key trends, identify best alternative strategies, and develop unique competencies. Chapters include proven techniques and material on global and digital strategy.

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Book details

List price: $80.00
Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/16/2000
Binding: Hardcover
Pages: 432
Size: 7.00" wide x 10.25" long x 1.50" tall
Weight: 2.134
Language: English

This work examines how front-running companies outmanoeuvre competition, recognise key trends, identify best alternative strategies, and develop unique competencies. Chapters include proven techniques and material on global and digital strategy.

Strategy: Winning in the Marketplace
Managing Marketplace Strategy
Corporate Strategy: Managing a Set of Businesses
Business Unit Strategy: The Quest for Competitive Advantage
Competing across Locations: Enhancing Competitive Advantage through a Global Strategy
Strategy for the Small Business
Digital Strategy
Political Strategy: Managing the Political and Social Environment
Strategy Inputs: Analyzing the External and Internal Environments
Mapping the Business Landscape
Macroenvironmental Analysis: Understanding the Environment Outside the Industry
A Strategic Assessment of an Organization's Assets
Creating and Leveraging Core Competencies
Strategy Making: Identifying and Evaluating Strategic Alternatives
Identifying and Developing Strategy Alternatives
Evaluating Strategy Alternatives
Managing Strategic Change: Linking Strategy and Action
Strategic Change: How to Realign the Organization to Implement Strategy
Strategic Change: Reconfiguring Operational Processes to Implement Strategy
Strategic Change: Managing Strategy Making through Planning and Administrative Systems
Strategic Change: Devising a Context-Sensitive Approach to Implementation
There Is No Universal Strategy Formula
About the Authors
Index

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