Portable MBA in Strategy

Name: Portable MBA in Strategy
Price: 5.26 USD
Availability: InStock
ISBN: 9780471197089

ISBN-10: 0471197084

ISBN-13: 9780471197089

Edition: 2nd 2001 (Revised)

Authors: Liam Fahey, Robert M. Randall

List price: $80.00

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This work examines how front-running companies outmanoeuvre competition, recognise key trends, identify best alternative strategies, and develop unique competencies. Chapters include proven techniques and material on global and digital strategy.

Book details

List price: $80.00
Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/16/2000
Binding: Hardcover
Pages: 432
Size: 7.22" wide x 10.28" long x 1.33" tall
Weight: 2.134




Strategy: Winning in the Marketplace



Managing Marketplace Strategy




Corporate Strategy: Managing a Set of Businesses




Business Unit Strategy: The Quest for Competitive Advantage




Competing across Locations: Enhancing Competitive Advantage through a Global Strategy




Strategy for the Small Business




Digital Strategy




Political Strategy: Managing the Political and Social Environment




Strategy Inputs: Analyzing the External and Internal Environments



Mapping the Business Landscape




Macroenvironmental Analysis: Understanding the Environment Outside the Industry




A Strategic Assessment of an Organization's Assets




Creating and Leveraging Core Competencies




Strategy Making: Identifying and Evaluating Strategic Alternatives



Identifying and Developing Strategy Alternatives




Evaluating Strategy Alternatives




Managing Strategic Change: Linking Strategy and Action



Strategic Change: How to Realign the Organization to Implement Strategy




Strategic Change: Reconfiguring Operational Processes to Implement Strategy




Strategic Change: Managing Strategy Making through Planning and Administrative Systems




Strategic Change: Devising a Context-Sensitive Approach to Implementation




There Is No Universal Strategy Formula



About the Authors


Index