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I'd Like the World to Buy a Coke The Life and Leadership of Roberto Goizueta

ISBN-10: 0471194085
ISBN-13: 9780471194088
Edition: 1998
Authors: David Greising
List price: $24.95
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Description: In 1960 Roberto Goizueta fled his native Cuba with $20 in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.

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Book details

List price: $24.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/1998
Binding: Hardcover
Pages: 360
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.496
Language: English

In 1960 Roberto Goizueta fled his native Cuba with $20 in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.

Cuba, Castro, and Coke
Flight to the Top
"The Spanish Inquisition
" A Break from the Past: Diet Coke and Columbia Pictures
"Give Me Back My Coke!"
Changing the Script: The Bottler Spinoff and Escape from Hollywood
Coca-Colonization
"Always" a Great Shootout
The Big Brand Machine
The Games Roberto Played
"It's Coca-Cola Heaven"
Epilogue: The Song at Church
Notes
Index

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