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Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

ISBN-10: 0471174645
ISBN-13: 9780471174646
Edition: 1998
Authors: Janel M. Radtke
List price: $49.95
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Description: This text presents an easy-to-follow, 7-step process to developing a multi-channel communications plan for nonprofit organizations, and includes a follow-up self-evaluation phase.

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Book details

List price: $49.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/21/1998
Binding: Paperback
Pages: 256
Size: 7.25" wide x 10.00" long x 0.75" tall
Weight: 1.034

This text presents an easy-to-follow, 7-step process to developing a multi-channel communications plan for nonprofit organizations, and includes a follow-up self-evaluation phase.

Why Invest in a Communications Plan?
To Advance the Mission
Who Can Make It Happen?
Identify and Know Your Audience
What to Say?
Target Your Message
How to Communicate It?
Practical Strategies, Appropriate Vehicles
When and Where?
Build a Plan, Create a Calendar
How to Make It Happen?
Turning Obstacles Into Opportunities
Is It Working?
Evaluate What Happens
Conclusion: The Time is Now
Appendices
Index
About the Author
About the Disk

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