Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan

Name: Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan
Price: 4.91 USD
Availability: InStock
ISBN: 9780471174646

ISBN-10: 0471174645

ISBN-13: 9780471174646

Edition: 1998

Authors: Janel M. Radtke

List price: $49.95

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Description:

This text presents an easy-to-follow, 7-step process to developing a multi-channel communications plan for nonprofit organizations, and includes a follow-up self-evaluation phase.

Book details

List price: $49.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/21/1998
Binding: Paperback
Pages: 256
Size: 7.25" wide x 10.00" long x 0.75" tall
Weight: 1.034
Language: English



Why Invest in a Communications Plan?


To Advance the Mission


Who Can Make It Happen?


Identify and Know Your Audience


What to Say?


Target Your Message


How to Communicate It?


Practical Strategies, Appropriate Vehicles


When and Where?


Build a Plan, Create a Calendar


How to Make It Happen?


Turning Obstacles Into Opportunities


Is It Working?


Evaluate What Happens


Conclusion: The Time is Now


Appendices


Index


About the Author


About the Disk