Entrepreneur Magazine Bringing Your Product to Market

ISBN-10: 0471157503
ISBN-13: 9780471157502
Edition: 1997
Authors: Don Debelak
List price: $27.95
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Description: "Debelak prepares you for each phase of your venture to build an empire, step by step."Success Magazine It is possible to introduce your product to the marketplace by spending only a little money-yet getting back a large return. This book shares  More...

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Book details

List price: $27.95
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/28/1997
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

"Debelak prepares you for each phase of your venture to build an empire, step by step."Success Magazine It is possible to introduce your product to the marketplace by spending only a little money-yet getting back a large return. This book shares the proven strategies that have enabled thousands of inventors and entrepreneurs to launch their projects in the most efficient and cost-effective way possible. Readers will find help with product design, manufacturing techniques, patenting, licensing, distribution, and financing. DON DEBELAK (Minneapolis, Minnesota) is president of DSD Associates, an inventor assistance firm. His previous books include Total Marketing and Marketing Magic.

DON DEBELAK (www.dondebelak.com) is the author of six other books on business and entrepreneurship and a former marketing director for consumer and industrial products companies. He regularly speaks at conventions for inventors and writes a monthly column for Entrepreneur magazine on new products and innovations.

Getting Started
Facing Realities: Hard Work Lies Ahead
Financing: Forget the Myths--Here's the Truth
Drop Your Paranoia: Talk about Your Product Idea!
Professionalism: Know What You're Doing
Licensing: The Preliminary Work
The Go/No-Go Decisions
Distribution: Nothing Is More Important
Product Appeal: Will Customers Buy?
Manufacturing Costs: Can Your Product Make a Profit?
Inside Help: Everyone Needs Key Contacts
Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions
Selling Your Product
The First Sales Period: Proving a Product Will Sell
Evaluating Initial Sales Results--Before You Spend Big Money
Licensing: Now Is the Ideal Time
The Transitional Period: Growing Your Business
Checklists for a Smooth-Running Company
The Business Plan: Turning into an Operating Company
Financing the Growing Business
Conclusion: Exhilarating Times: You Too Can Be Successful
Appendix
Glossary
Helpful Sources
Index

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