Ice Cream and Frozen Desserts A Commercial Guide to Production and Marketing

ISBN-10: 0471153923

ISBN-13: 9780471153924

Edition: 1997

Authors: Malcolm Stogo

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A total guide to manufacturing, retail, and entrepreneurial success in one of today2s most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product-it even includes 500 delectable recipes using either the continuous or batch method of production. Ice Cream and Frozen Desserts tells you what you need to know to: Select the kind of frozen dessert business that2s right for you. Plan, finance, start, and operate a manufacturing or retail frozendessert business. Purchase, install, and use ice cream making and serving equipment. Determine which production method is right for you-continuous or batch. Market and merchandise your frozen confections. Manage employees, keep accurate financial records, and maintain sanitary conditions. Create dozens of delectable types and flavors of frozen desserts.
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Book details

List price: $125.95
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/23/1997
Binding: Hardcover
Pages: 560
Size: 6.50" wide x 10.00" long x 1.75" tall
Weight: 2.090

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.

Ice Cream Production
Batch Freezing Process
Continuous Freezing Process
Sanitary Conditions
Ice-Cream Mix Production
Flavor Ingredients
Ice Cream Novelties
Bringing Product to Market
A Retail Frozen Dessert Business
Opening a Retail Frozen Dessert Business
Operating a Frozen Dessert Retail Establishment
Serving the Customer
Marketing the Retail Frozen Dessert Shop
Selling Soft Serve Products
Frozen Dessert Recipes
Ice Cream Recipes
Italian Gelato
Sorbet and Water Ice
Hardpack Frozen Yogurt
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