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Developing Business Strategies

ISBN-10: 0471064114
ISBN-13: 9780471064114
Edition: 6th 2001 (Revised)
Authors: David A. Aaker
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Description: This sixth edition explains methods of company analysis, including ways of analysing customers, competitors and the market, that make possible the creation of viable strategies for growth, diversification, differentiation and global expansion.

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Book details

List price: $65.00
Edition: 6th
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/27/2001
Binding: Hardcover
Pages: 352
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.430
Language: English

This sixth edition explains methods of company analysis, including ways of analysing customers, competitors and the market, that make possible the creation of viable strategies for growth, diversification, differentiation and global expansion.

Introduction And Overview
Business Strategy: The Concept and Trends in Its Management
What Is a Business Strategy?
Strategic Thrusts--The Route to SCAs
A Strategic Business Unit
Strategic Market Management: A Historical Perspective
Strategic Market Management: Characteristics and Trends
Why Strategic Market Management?
Strategic Market Management: An Overview
External Analysis
Internal Analysis
Creating a Vision for the Business
Strategy Identification and Selection
Selecting among Strategic Alternatives
The Process
Strategic Analysis
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Competitor Analysis
Identifying Competitors--Customer-Based Approaches
Identifying Competitors--Strategic Groups
Potential Competitors
Competitor Analysis--Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Market Analysis
Dimensions of a Market Analysis
Actual and Potential Market Size
Market Growth
Market Profitability Analysis
Cost Structure
Distribution Systems
Market Trends
Key Success Factors--Bases of Competition
Risks in High-Growth Markets
Environmental Analysis and Strategic Uncertainty
Dimensions of Environmental Analysis
Dealing with Strategic Uncertainty
Impact Analysis--Assessing the Impact of Strategic Uncertainties
Scenario Analysis
Internal Analysis
Financial Performance--Sales and Profitability
Performance Measurement--Beyond Profitability
Determinants of Strategic Options
From Analysis to Strategy
Business Portfolio Analysis
Appendix: Projecting Cash Flow--Sources and Uses of Funds
Alternative Business Strategies
Obtaining a Sustainable Competitive Advantage
The Sustainable Competitive Advantage
The Role of Synergy
Strategic Vision versus Strategic Opportunism
A Dynamic Vision
Differentiation Strategies
Successful Differentiation Strategies
The Quality Option
Building Strong Brands
Cost, Focus, and the Preemptive Move
Low-Cost Strategies
Focus Strategies
The Preemptive Move
Strategic Positioning
The Role of the Strategic Position
Strategic Position Options
Developing and Selecting a Strategic Position
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
Growth in Existing Product Markets
Product Development for the Existing Market
Market Development Using Existing Products
Vertical Integration Strategies
Entry Into a Profitable Business Area
Risks of Managing a Different Business
The Big Idea
Diversification
Related Diversification
The Mirage of Synergy
Unrelated Diversification
Entry Strategies
Strategies in Declining and Hostile Markets
Creating Growth in Declining Industries
Be the Profitable Survivor
Milk or Harvest
Divestment or Liquidation
Selecting the Right Strategy for the Declining Environment
Hostile Markets
Global Strategies
Motivations Underlying Global Strategies
Standardization versus Customization
Strategic Alliances
Global Leadership Not Global Brands
Strategic Alliances
Implementation
Implementation
A Conceptual Framework
Structure
Systems
People
Culture
Obtaining Strategic Congruence
Organizing for Innovation
A Recap of Strategic Market Management
Planning Forms
Index

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