Differentiate or Die Survival in Our Era of Killer Competition

ISBN-10: 0471028924

ISBN-13: 9780471028925

Edition: 2000

List price: $21.95
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Description:

Written simply and clearly and featuring many case examples, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies and how to use them. Jack Trout is the coauthor of Positioning and Marketing Warfare.
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Book details

List price: $21.95
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/1/2001
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

The Tyranny of Choice
Whatever Happened to the U.S.P.?
Reinventing the U.S.P.
Quality and Customer Orientation Are Rarely Differentiating Ideas
Creativity Is Not a Differentiating Idea
Price Is Rarely a Differentiating Idea
Breadth of Line Is a Difficult Way to Differentiate
The Steps to Differentiation
Differentiation Takes Place in the Mind
Being First Is a Differentiating Idea
Attribute Ownership Is a Way to Differentiate
Leadership Is a Way to Differentiate
Heritage Is a Differentiating Idea
Market Specialty Is a Differentiating Idea
Preference Is a Differentiating Idea
How a Product Is Made Can Be a Differentiating Idea
Being the Latest Can Be a Differentiating Idea
Hotness Is a Way to Differentiate
Growth Can Destroy Differentiation
Differentiation Often Requires Sacrifice
Being Different in Different Places
Maintaining Your Difference
Who Is in Charge of Differentiation?
Notes
Index
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