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Consumer Behaviour

ISBN-10: 0470994657
ISBN-13: 9780470994658
Edition: 2nd 2009
List price: $54.99 Buy it from $51.82
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Description: Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer  More...

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Book details

List price: $54.99
Edition: 2nd
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 3/31/2009
Binding: Paperback
Pages: 576
Size: 8.00" wide x 10.25" long x 1.00" tall
Weight: 2.244
Language: English

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

GORDON FOXALL is Distinguished Research Professor at Cardiff University. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Individual Aspects of Consumer Behaviour
Consumer Motives and Values
Introduction
Motivation
Maslow's Hierarchy of Needs
Freudian Theory of Motivation
Jungian Motivation
Memetics
Cognitive Dissonance as a Motivator
Motivation and Shopping
Values Motivation Research
Means-End Chain Analysis and Laddering
Case Study
Understanding Consumer Needs
Racing Past the Barriers: The Success of the Apache Motorcycle in India
Summary
Questions
Further Reading
Consumer Response to Marketing
Actions 1: Exposure, Attention and Perception
Introduction
Exposure
Attention
Perception and Interpretation
Symbolism in Perceptual interpretation
Summary
Questions
Further Reading
Consumer Response to Marketing
Actions 2: Learning and Attitudes
Introduction
Learning
Knowledge and Expertise
Attitudes
Summary
Questions
Further Reading
Consumer Response to Marketing
Actions 3: Action
Post-Purchase Dissonance
Consumer Involvement
Introduction
Action Post-Purchase
Involvement
Case Study
Information Processing and Memory Limitations
So What Does the Scottish Executive Do Anyway?
Brand Development in Government Communications
Summary
Questions
Further Reading
Consumer Demographics
Introduction
Age and Generational Cohorts
Gender
Sexuality
Social Grade Income
Summary
Questions
Further Reading
Consumer Psychographics
Introduction
Lifestyle
Lifestyle
Values and Demand Mapping
Summary
Questions
Further Reading
Article: CM Collins, L Steg and MAS Koning (2007)
Customers' Values
Beliefs on Sustainable Corporate Performance, and Buying Behaviour
Psychology & Marketing, Vol 24(6), pp
Social And Group Aspects Of Consumer Behaviour
Social Group
Tribal and Household Buying Influences
Introduction
Social Groups
Tribal, Virtual Groups and Postmodern Consumer Behaviour
Family Influences on Consumer Behaviour
Summary
Questions
Further Reading
Culture and Subculture
Introduction
Culture
Values
Cultural Differences and Similarities
Use of Humour
The Internet Crossing Cultures
Subcultures
Case Study
The Apache Motorcycle Advertising Campaign in India
Summary
Questions
Further Reading
Article: S McKechnie and Caroline Tynan (2006)
Social Meanings in Christmas
Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals
Journal of Consumer Behaviour, Vol 5, pp 130-144[End Green: 60C 45Y][Turquoise/Blue: 100C 18Y 14K]
Integrated Approaches To Consumer Behaviour
New Product Buying
Introduction
Foundation Theory
Two- and Multi-Step Flows of Communications
Summary
Questions
Further Reading
Repeat, Loyal and Relational Buying
Introduction
Repeat Purchasing Behaviour
Beyond Repeat Purchasing: Loyalty
Loyalty
Case Study
A Marketing Research Tool by TNS to Measure Loyalty
Beyond Loyalty: Relational Consumption
Summary
Questions
Further Reading
Data-Based Consumer Behaviour
Introduction
Understandin

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