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Individual Aspects of Consumer Behaviour | |
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Consumer Motives and Values | |
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Introduction | |
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Motivation | |
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Maslow's Hierarchy of Needs | |
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Freudian Theory of Motivation | |
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Jungian Motivation | |
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Memetics | |
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Cognitive Dissonance as a Motivator | |
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Motivation and Shopping | |
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Values Motivation Research | |
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Means-End Chain Analysis and Laddering | |
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Case Study | |
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Understanding Consumer Needs | |
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Racing Past the Barriers: The Success of the Apache Motorcycle in India | |
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Summary | |
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Questions | |
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Further Reading | |
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Consumer Response to Marketing | |
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Actions 1: Exposure, Attention and Perception | |
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Introduction | |
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Exposure | |
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Attention | |
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Perception and Interpretation | |
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Symbolism in Perceptual interpretation | |
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Summary | |
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Questions | |
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Further Reading | |
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Consumer Response to Marketing | |
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Actions 2: Learning and Attitudes | |
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Introduction | |
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Learning | |
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Knowledge and Expertise | |
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Attitudes | |
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Summary | |
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Questions | |
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Further Reading | |
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Consumer Response to Marketing | |
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Actions 3: Action | |
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Post-Purchase Dissonance | |
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Consumer Involvement | |
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Introduction | |
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Action Post-Purchase | |
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Involvement | |
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Case Study | |
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Information Processing and Memory Limitations | |
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So What Does the Scottish Executive Do Anyway? | |
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Brand Development in Government Communications | |
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Summary | |
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Questions | |
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Further Reading | |
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Consumer Demographics | |
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Introduction | |
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Age and Generational Cohorts | |
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Gender | |
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Sexuality | |
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Social Grade Income | |
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Summary | |
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Questions | |
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Further Reading | |
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Consumer Psychographics | |
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Introduction | |
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Lifestyle | |
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Lifestyle | |
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Values and Demand Mapping | |
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Summary | |
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Questions | |
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Further Reading | |
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Article: CM Collins, L Steg and MAS Koning (2007) | |
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Customers' Values | |
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Beliefs on Sustainable Corporate Performance, and Buying Behaviour | |
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Psychology & Marketing, Vol 24(6), pp | |
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Social And Group Aspects Of Consumer Behaviour | |
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Social Group | |
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Tribal and Household Buying Influences | |
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Introduction | |
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Social Groups | |
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Tribal, Virtual Groups and Postmodern Consumer Behaviour | |
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Family Influences on Consumer Behaviour | |
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Summary | |
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Questions | |
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Further Reading | |
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Culture and Subculture | |
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Introduction | |
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Culture | |
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Values | |
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Cultural Differences and Similarities | |
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Use of Humour | |
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The Internet Crossing Cultures | |
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Subcultures | |
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Case Study | |
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The Apache Motorcycle Advertising Campaign in India | |
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Summary | |
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Questions | |
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Further Reading | |
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Article: S McKechnie and Caroline Tynan (2006) | |
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Social Meanings in Christmas | |
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Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals | |
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Journal of Consumer Behaviour, Vol 5, pp 130-144[End Green: 60C 45Y][Turquoise/Blue: 100C 18Y 14K] | |
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Integrated Approaches To Consumer Behaviour | |
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New Product Buying | |
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Introduction | |
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Foundation Theory | |
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Two- and Multi-Step Flows of Communications | |
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Summary | |
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Questions | |
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Further Reading | |
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Repeat, Loyal and Relational Buying | |
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Introduction | |
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Repeat Purchasing Behaviour | |
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Beyond Repeat Purchasing: Loyalty | |
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Loyalty | |
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Case Study | |
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A Marketing Research Tool by TNS to Measure Loyalty | |
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Beyond Loyalty: Relational Consumption | |
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Summary | |
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Questions | |
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Further Reading | |
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Data-Based Consumer Behaviour | |
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Introduction | |
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Understandin | |