Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

ISBN-10: 0470979844

ISBN-13: 9780470979846

Edition: 2011

List price: $69.95
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results.
eBooks Starting from $60.00
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $69.95
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 2/18/2011
Binding: Hardcover
Pages: 264
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 1.144
Language: English

Foreword
Preface
About the Authors
Acknowledgements
How to use this book
Introduction to Sponsorship
Sponsors
Developing Sponsorship Strategy
Planning for Success
Sponsorship Implementation
Sponsorship Evaluation
Sponsorship Seekers
Developing a Sponsorship Strategy
Essential Sales Preparation
The Sales Process
Servicing and Renewal
The Way Ahead
Sponsorship in the Future
Glossary
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×