Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

Name: Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
Price: 24.6 USD
Availability: InStock
ISBN: 9780470979846

ISBN-10: 0470979844

ISBN-13: 9780470979846

Edition: 2011

Authors: Pippa Collett, William Fenton

List price: $63.95

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Description:

The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results.

Book details

List price: $63.95
Copyright year: 2011
Publisher: John Wiley & Sons Australia, Limited
Publication date: 2/18/2011
Binding: Hardcover
Pages: 264
Size: 6.30" wide x 9.30" long x 0.84" tall
Weight: 1.144
Language: English



Foreword



Preface


About the Authors


Acknowledgements


How to use this book



Introduction to Sponsorship



Sponsors



Developing Sponsorship Strategy



Planning for Success



Sponsorship Implementation



Sponsorship Evaluation



Sponsorship Seekers



Developing a Sponsorship Strategy



Essential Sales Preparation



The Sales Process



Servicing and Renewal



The Way Ahead



Sponsorship in the Future


Glossary


Index