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Seducing the Subconscious The Psychology of Emotional Influence in Advertising

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ISBN-10: 0470974885

ISBN-13: 9780470974889

Edition: 2012

Authors: Robert Heath

List price: $25.95
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Book details

List price: $25.95
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/23/2012
Binding: Hardcover
Pages: 264
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.232
Language: English

Foreword
Introduction
The Persuasion Model
Alternative Ideas
Why We Don't Pay Attention to Advertising
Summary
The Psychology of Communication
Learning and Attention
The Role of Memory
How We Process Communication
Problems with Getting Attention
Summary
Emotion and Consciousness
Emotional Processing
Our Adaptive Subconscious
Emotion and Attention
Summary
Decisions and Relationships
Decision-Making
The Power of Metacommunication
The Subconscious Seduction Model
Summary
Taking A Fresh Look at Advertising
Under the Radar
The Hidden Power of New Media
Legal, Decent, Honest, and Truthful?
How to Spot Subconscious Seduction
Conclusion
References
Index
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