Foundations of Strategy

ISBN-10: 0470971274
ISBN-13: 9780470971277
Edition: 2012
List price: $41.99 Buy it from $38.88
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Description: Robert M. Grant’s Contemporary Strategy Analysis has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world.   More...

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Book details

List price: $41.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/2/2012
Binding: Paperback
Pages: 520
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 1.122
Language: English

Robert M. Grant’s Contemporary Strategy Analysis has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world.  It has been adopted widely on MBA programmes and also on undergraduate programmes in leading business schools where instructors have ambitious learning targets for their students.Following strong feedback from the market, it has been established that there is considerable demand for a more accessible version of Contemporary Strategy Analysis that will be better suited both to the needs of undergraduate students and also those students taking various Masters courses who require a less rigorous and more concise treatment of the subject. 

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Preface
Case list
The concept of strategy
The role of strategy in success
A brief history of strategy
Strategy today
Strategy: whose interests should be prioritised?
The approach taken in this book
Industry analysis
From environmental analysis to industry analysis
The determinants of industry profit: demand and competition
Analysing industry attractiveness
Applying industry analysis
Key issues and challenges
From industry attractiveness to competitive advantage: identifying key success factors
Resources and capabilities
The role of resources and capabilities in strategy formulation
Identifying the organisation's resources
Identifying the organisation's capabilities
Appraising resources and capabilities
Putting resource and capability analysis to work: a practical guide
Developing resources and capabilities
Approaches to capability development
The nature and sources of competitive advantage
The emergence of competitive advantage
Sustaining competitive advantage
Types of competitive advantage: cost and differentiation
Strategy and cost advantage
Strategy and differentiation advantage
Business strategies in different industry and sectoral contexts
The industry life cycle
Strategy at different stages of the life cycle
Strategy in public-sector and not-for-profit contexts
Stakeholder analysis
Scenario planning
Technology-based industries and the management of innovation
Competitive advantage in technology-intensive industries
Strategies to exploit innovation: how and when to enter
Competing for standards
Creating the conditions for innovation
Corporate strategy
The scope of the firm
Key concepts for analysing firm scope
Diversification
Vertical integration
Managing the corporate portfolio
Global strategies and the multinational corporation
Patterns of internationalisation
Analysing competitive advantage in an international context
Applying the framework: international location of production
How should a firm enter foreign markets?
Multinational strategies: global integration vs. national differentiation
Strategy and organisation within the multinational corporation
Realising strategy
The organisational challenge: reconciling specialisation with coordination and cooperation
Organisational design
Management systems
Corporate culture
Current trends in strategic management
The new external environment of business
Managing in the aftermath of the global financial crisis
New directions in strategic thinking
Redesigning the organisation
Glossary
Index

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