Brewing up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery

ISBN-10: 0470942312
ISBN-13: 9780470942314
Edition: 2nd 2011 (Revised)
Authors: Sam Calagione
List price: $26.95 Buy it from $2.91
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Description: This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the  More...

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Book details

List price: $26.95
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/19/2011
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.056
Language: English

This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfish's most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.

Foreword: The Passion of the Individual
Preface
Introduction
The Unconventional Beginnings of an Entrepreneur
Business from the Inside Out: Self-Discovery, Inspiration, Passion
Keeping Your Balance: Creating a Harmony between Work and Life
Crafting a Business Offering: Developing Goods and Services
Crafting a Brand in a Cookie-Cutter World: Embracing Your Inefficiencies
Marketing on a Small-Business Budget: Promoting Your Business with Little or No Money
Going Social
Publicity Stunts (Are Poorly Named)
Stalking the Killer App: Creating Innovation
Selling Distinction, Specialization, and Variety
Cash is King (Well, Sort of)
Leadership: In Theory and in Practice
Effectively Managing Coworkers
Working Toward Irrelevance
Home Brew Rendezvous
To Small-Business Success
Index

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