Guitar Lessons A Life's Journey Turning Passion into Business

ISBN-10: 0470937874
ISBN-13: 9780470937877
Edition: 2011
Authors: Bob Taylor
List price: $35.95 Buy it from $11.19
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Description: Bob Taylor mixes the details of his experience as a tradesman and founder of a world-famous acoustical guitar manufacturing company, Taylor Guitars, with philosophical considerations for building a business on the values of quality handmade  More...

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Book details

List price: $35.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/6/2011
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English

Bob Taylor mixes the details of his experience as a tradesman and founder of a world-famous acoustical guitar manufacturing company, Taylor Guitars, with philosophical considerations for building a business on the values of quality handmade products, passion, and instinct.From his "a-ha moment" in high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Taylor Made, he shares the lessons he instills in his employees, colleagues, and competitors that provide the foundation for his company's success, among them: Nature vs. nurture; how to discover, embrace, and implement your passion The endurance of quality made products The importance of improving and inventing products Spread "made in America" globally Be open and receptive to "signals," messages from customers and colleagues Any professional or company who takes a cue from Taylor and recognizes the importance of these values can achieve the kind of success that has become synonymous with Taylor Guitars.

He is a freelance cameraman and television trainer working with International Training and Television Consultancy. He is ex-Chairman of the Guild of Television Cameramen and former Head of Cameras at Television South West.boB Taylor, MCM, is a SQL Server Principal Premier Field Engineer and database architect with Microsoft. He has 30+ years of programming experience and multiple certifications.

Foreword
Acknowledgments
Introduction: Rust Never Sleeps
Life's Little Lessons
My Very First Guitar
Inspiration
The American Dream
On Our Own
Early Successes and Early Failures
Sweat Equity
Figuring It Out, One Guitar at a Time
Finding Our Place
Gaining Traction
On the Move
Making Our Case
We're All in This Together
Embracing Technology
Building Our Brand
Innovation
Artists and Celebrities
In 10 Years We'll Be Glad We Did
The Third Owner
Epilogue

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