Game On Energize Your Business with Social Media Games

Name: Game On Energize Your Business with Social Media Games
Price: 4.65 USD
Availability: InStock
ISBN: 9780470936269

ISBN-10: 0470936266

ISBN-13: 9780470936269

Edition: 2011

Authors: Jon Radoff

List price: $23.99

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Description:

Game On: Energize Your Business with Social Media Games consists of two major parts: first, an explanation of what makes games fun, along with a range of business cases drawn from actual games as well as non-game industries. Business cases will include an analysis of what works and what doesn't, screen shots with call-outs highlighting key concepts, diagrams of user interaction, and interviews/quotes with key industry figures (drawn from the author's extensive media and entertainment network; view Jon's LinkedIn connections )The second part of the book will drill down into the process of game design, focusing on the design, analysis and creation of games and game-like elements that would…

Book details

List price: $23.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/8/2011
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English



Foreword


Introduction



Understanding Social Games



How to Play This Book



Games Have Changed the Business Playfield



Developing Social Media Games



Customers as Players



Fungineering



Turning Work into Fun



Designing Social Games



Anatomy of a Social Game



Understanding Social Game Business Models



Using Storytelling to Understand Your Design Objectives



Creating Compelling Game Systems



Designing Game Interfaces



Designing for Virtual Goods



Coda



Glossary, Resources, and More



Glossary



Resource Guide



Book References


Index