Events Exposed Managing and Designing Special Events

ISBN-10: 0470904089
ISBN-13: 9780470904084
Edition: 2011
Authors: Lena Malouf
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Description: Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several  More...

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Book details

List price: $55.95
Copyright year: 2011
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/3/2012
Binding: Hardcover
Pages: 256
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 2.046
Language: English

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

Foreword
Preface
Acknowledgments
All About BUSINESS
You and the Events Business
Develop Your Strategy
Meet the Client
Build the Business
Venue Essentials
Manage the Money
Present the Proposal
The Event Cabinet
All About DESIGN
Tabletops and Other Décor Props
Creative Event Concepts
Burst into Weddings
Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles
Select Resources
Index

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