Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History

Name: Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
Price: 6.48 USD
Availability: InStock
ISBN: 9780470900529

ISBN-10: 0470900520

ISBN-13: 9780470900529

Edition: 2010

Authors: David Meerman Scott, Brian Halligan, Bill Walton

List price: $19.00

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Description:

In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product. They pioneered a "freemium" business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Instead of obsessing over recording, the Dead became the most popular touring band of their era, selling hundreds of millions of dollars worth of tickets, creating a highly…

Book details

List price: $19.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/20/2010
Binding: Hardcover
Pages: 192
Size: 5.10" wide x 7.00" long x 0.80" tall
Weight: 0.484
Language: English

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound…



Foreword


Introduction



The Band



Create a Unique Business Model



Choose Memorable Brand (and Band) Names



Build a Diverse Team



Be Yourself



Experiment, Experiment, Experiment



Embrace Technology



Establish a New Category



The Fans



Encourage Eccentricity



Bring People on an Odyssey



Put Fans in the Front Row



Build a Following



The Business



Cut Out the Middleman



Free Your Content



Be Spreadable



Upgrade to Premium



Loosen Up Your Brand



Partner with Entrepreneurs



Give Back



Do What You Love


Acknowledgments


"Furthur" Reading


About the Photographs


About the Illustrations


About the Authors