IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing, and Leadership

ISBN-10: 0470894067
ISBN-13: 9780470894064
Edition: 2nd 2011
Authors: Tamara Gillis, IABC
List price: $80.00
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Description: This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO  More...

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Book details

List price: $80.00
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 5/20/2011
Binding: Hardcover
Pages: 480
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.068
Language: English

This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

Foreword
Preface
About the Authors
Foundations of Business Communication
Characteristics of Excellent Communication
The Corporate Communicator: A Senior-Level Strategist
Organizational Culture
Communication and the High-Trust Organization
Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong
Corporate Social Responsibility: The Communicator's Role as Leader and Advocate
Corporate Social Responsibility and Sustainability
Managing communication
Strategic Approaches to Managing the Communications function
Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
Issues Management: Linking Business and Communication Planning
Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication
Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness
The Role of Communications in Company Business Strategy
The Impact of Technology on Corporate Communication
Internal Communication
Internal Communication
Communicating with a Diverse Workforce
Integrating Employee Communications Media
Internal Branding, Employer Branding
Communicating for a Merger or an Acquisition
The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros
Measuring the Effectiveness of Internal Communication
Public Relations
Public Relations Research and Planning
Media Relations
Investor Relations and Financial Communication
Government Relations: Connecting Communication to the Public Policy Process
Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age
Measuring Public Relations Programs
Marketing Communication
Marketing Communication
The Engagement of Brands
Customer Relations: Smart Organizations Think Like Their Customers
Measuring Marketing Communication
Index

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