IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Name: IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Price: 39.2 USD
Availability: InStock
ISBN: 9780470894064

ISBN-10: 0470894067

ISBN-13: 9780470894064

Edition: 2nd 2011

Authors: Tamara Gillis, IABC

List price: $94.00

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $94.73

Marketplace

3 new & used from $39.20

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations;…

Book details

List price: $94.00
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 5/20/2011
Binding: Hardcover
Pages: 480
Size: 7.00" wide x 9.40" long x 1.70" tall
Weight: 2.156
Language: English



Foreword



Preface


About the Authors



Foundations of Business Communication



Characteristics of Excellent Communication




The Corporate Communicator: A Senior-Level Strategist




Organizational Culture




Communication and the High-Trust Organization




Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong




Corporate Social Responsibility: The Communicator's Role as Leader and Advocate




Corporate Social Responsibility and Sustainability




Managing communication



Strategic Approaches to Managing the Communications function




Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs




Issues Management: Linking Business and Communication Planning




Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication




Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness




The Role of Communications in Company Business Strategy




The Impact of Technology on Corporate Communication




Internal Communication



Internal Communication




Communicating with a Diverse Workforce




Integrating Employee Communications Media




Internal Branding, Employer Branding




Communicating for a Merger or an Acquisition




The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros




Measuring the Effectiveness of Internal Communication




Public Relations



Public Relations Research and Planning




Media Relations




Investor Relations and Financial Communication




Government Relations: Connecting Communication to the Public Policy Process




Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age




Measuring Public Relations Programs




Marketing Communication



Marketing Communication




The Engagement of Brands




Customer Relations: Smart Organizations Think Like Their Customers




Measuring Marketing Communication



Index