Fundraising for Social Change

ISBN-10: 0470887176

ISBN-13: 9780470887172

Edition: 6th 2011

Authors: Kim Klein

List price: $37.99
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Description:

Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.
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Book details

List price: $37.99
Edition: 6th
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 6/10/2011
Binding: Paperback
Pages: 540
Size: 8.00" wide x 9.25" long x 1.50" tall
Weight: 2.178
Language: English

Preface to the Sixth Edition
Acknowledgments
The Author
Introduction
Fundraising Framework
The Landscape of the Nonprofit Sector
Key Principles of Fundraising
Matching Fundraising Strategies with Financial Needs
Creating a Case Statement
The Board of Directors
Strategies for Acquiring and Keeping Donors
Getting Comfortable with Asking for Money
The Logistics of Personal Solicitation
Using Special Events Correctly
How to Plan a Special Event
Details of Two Prototypical Events
Using Direct Mail
The Logistics of Direct Mail
Fundraising by Telephone
Creating an Online Fundraising Program
Establishing Voluntary Fees for Service
Canvassing
Opportunistic Fundraising
The Thank You Note
Strategies for Upgrading Donors
Segmenting Donors
Setting Up and Maintaining Monthly Donor Pledge Programs
Building Major Gifts Programs
Legacy Giving
Launching Major Gifts Campaigns
Large-Scale Fundraising
Setting Up an Endowment
Endowment Campaigns
Capital Campaigns
Conducting Feasibility Studies
Fundraising Management
The Fundraising Office
Managing Your Information
Managing Your Time
Managing Donor Data
Working with Volunteers
You the Fundraiser
Hiring a Development Director
Using a Consultant, Coach, Mentor, or Trainer
Dealing with Anxiety
Working with Your Executive Director
Ethical Dilemmas Common to Fundraising
Budgeting and Planning
Developing a Budget
Creating a Fundraising Plan
What to Do in Case of Financial Trouble
Special Circumstances
Raising Money in Rural Communities
Fundraising for a Coalition
When Everyone Is a Volunteer
Starting Out Right
The Perennial Question of Clean and Dirty Money
Index
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