Mindset Lists of American History From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal

ISBN-10: 0470876239
ISBN-13: 9780470876237
Edition: 2011
Authors: Tom McBride, Ron Nief
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Description: Snapshots of the U.S.'s last nine generations?from the creators of the Mindset List media sensation Just as high school graduates in 1957 couldn't imagine life without zippers, those of 2009 can't imagine having to enter phone booths and deposit  More...

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Book details

List price: $19.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/1/2011
Binding: Hardcover
Pages: 272
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.792
Language: English

Snapshots of the U.S.'s last nine generations?from the creators of the Mindset List media sensation Just as high school graduates in 1957 couldn't imagine life without zippers, those of 2009 can't imagine having to enter phone booths and deposit coins in order to call someone from the street corner.?Every August, the Mindset List highlights the cultural touchstones that have shaped the lives of that year's incoming college class. Now this fascinating book extends the Mindset List approach to dramatize what it was like to grow up for every American generation since 1880, showcasing the remarkable changes in what Americans have considered "normal" about the world around them. Expands Tom McBride and Ron Nief's popular annual Mindset Lists to explore the mindset of nine generations of Americans, from 1880 to the future high school graduates of 2030 Offers a novel and absorbing way to understand the frame of reference of Americans through history, whether it's the high school grads of 1918, who viewed riding an elevator as a thrill second only to roller coasters, or those of 2009, who have always thought of "friend" as an active verb Puts a human face on the evolution of historical changes related to technology, the struggle for rights and equality, the calamities of war and depression, and other areas The annual Mindset List garners extensive media attention, including on Today, The Early Show, the NBC Nightly News, CNN, and Fox as well as in the Wall Street Journal, the New York Times, USA Today, the Los Angeles Times, Time magazine, and hundreds of international publications Whatever your own generational mindset, this book will give you an entertaining and important new tool for understanding the unique perspective and experience of Americans over more than a hundred and fifty years.

Acknowledgments
Introduction: Generations Have Always Had Mindsets
Class of 1898: Women Have Always Ridden Bicycles
Class of 1918: Rum Has Always Been Demonic
Class of 1931: They've Always Been Spoiled by Zippers
Class of 1944: The Shadow Has Always Known
Class of 1957: Fluoride Has Always Been Controversial
Class of 1970: Magazines Have Always Been Mad
Class of 1983: There Has Always Been the Grateful Dead
Class of 1996: Michelangelo Has Always Been a Turtle
Class of 2009: They've Never Dialed a Telephone
Class of 2026: They've Never Needed a Key for Anything
Conclusion: We Have Always Bent-But Have Never Been Broken

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