Business of Event Planning Behind-the-Scenes Secrets of Successful Special Events

ISBN-10: 047083188X
ISBN-13: 9780470831885
Edition: 2002
Authors: Judy Allen
List price: $50.00 Buy it from $2.89
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Description: Of value to both the professional event planner and to clients who are dealing with planners, this text takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.

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Book details

List price: $50.00
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/9/2002
Binding: Hardcover
Pages: 354
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.980
Language: English

Of value to both the professional event planner and to clients who are dealing with planners, this text takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.

Preface
Acknowledgements
The Strategic Planning of Event Design
External Objectives
Internal Objectives
Day One Client Itinerary
Day Two Client Itinerary
Day Three Client Itinerary
Day Four Client Itinerary
Day Five Client Itinerary
Day Six Client Itinerary
Day Seven Client Itinerary
Preparing the Proposal
The Proposal Request
The Qualification Meeting
The Proposal
Proposal Preparation: The Initial Steps
Making Contact With Key Suppliers
Proposal Preparation
The Body of the Proposal
Cover Letter
Destination Review
Transportation Requirements
Hotel Information
Day-by-Day Detailed Itinerary
Grid
Cost Summary Sheet
Detailed Program Inclusions
Program Options and Enhancements
Company Profile
References
Backup Material
Bringing It All Together
Management Fees
Four Types of Fees
Contractual Negotiations With Suppliers
Negotiating With Suppliers
Client Contracts
The Three Rules of Contracts
Areas Covered in the Client Contract
Payment
Liability and Responsibility
Dates and Other Details
Food and Beverage Hazards
Technical Riders and Other Requirements
Doing Your Homework
Safety and Security
Travel Information
Checklists for Out of Town Events
Ensuring Client Safety
Other Safety Issues
New Areas of Consideration for Safety and Security
Event Planning Technology Tools and Emerging Trends
Event Planning Technology Options
Multicultural and Foreign Event Planning
Local Customs, Protocol and Etiquette
Religious Beliefs
Local Cultural and Political Matters
Event and Program Branding
Establishing a Brand
The Branded Image
Program Branding
The Branding Commitment
Protecting the Client's Image and Standards
Conclusion
Appendix
Sample Proposal/Senior Management
Sample Proposal/Incentive Sales Group
Index

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