KFC in China Secret Recipe for Success

ISBN-10: 0470823844
ISBN-13: 9780470823842
Edition: 2008
Authors: Warren Liu
List price: $31.00 Buy it from $0.01
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Description: This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a  More...

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Book details

List price: $31.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/26/2008
Binding: Paperback
Pages: 206
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.682
Language: English

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Acknowledgments
Prologue
KFC - A Pioneer in China
Assemble and Retain the Most Qualified Team
Business Strategy
Local Partnership, Government Relations, and Crisis Management
Product and Marketing
Supply Chain
Real Estate Development
Operational Excellence
Localization and Globalization
Headquarters Support
Leadership with Chinese Characteristics
Past and Future
Epilogue
Index

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