China CEO Voices of Experience from 20 International Business Leaders

Name: China CEO Voices of Experience from 20 International Business Leaders
Price: 8.04 USD
Availability: InStock
ISBN: 9780470821923

ISBN-10: 0470821922

ISBN-13: 9780470821923

Edition: 2006

Authors: Juan Antonio Fernandez, Laurie Underwood

List price: $21.95

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Description:

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA…

Book details

List price: $21.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/14/2006
Binding: Paperback
Pages: 324
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.034
Language: English



Foreword: China: A Must-win Market


Introduction: Opportunity and Challenge



Qualities of a Successful International Manager in China



Managing Chinese Employees



Working with Business Partners



Communicating with Headquarters



Facing Competitors



Battling Intellectual Property Rights Infringers



Winning Over Chinese Consumers



Negotiating with the Chinese Government



Living in China



Conclusion


Appendix: Research Methodolgy


Index