Market Research in the Internet Age Leveraging the Internet for Market Measurement and Consumer Insight

Name: Market Research in the Internet Age Leveraging the Internet for Market Measurement and Consumer Insight
Availability: OutOfStock
ISBN: 9780470820643

ISBN-10: 0470820640

ISBN-13: 9780470820643

Edition: 2002

Authors: Robert W. Monster, Raymond C. Pettit

List price: $90.00

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The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book will provide a visionary analysis of the industry's direction. It is a timely look through an integrative framework that will truly define the future of the industry.

Book details

List price: $90.00
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/1/2002
Binding: Hardcover
Pages: 300
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.430
Language: English



Foreword


Preface


Trends in Global Market Research


The Market Research Framework is Redrawn


The Internet as a Unifying Force


Net-centric Market Research Emerges


Global Market Research: Challenges and Opportunities


Results from the Field


Perspectives of Leading Executives and Practitioners


Leveraging Internet Technology: A Blueprint for Action


From Transaction to Tracking


Global Access Panels


Online Market Research Project Management


Mixed-Mode Data-Collection


Analyzing Data and Reporting Results


Scaling the One-to-One Experience


Leveraging Internet Technology: A Practical Guide


Evaluating Enterprise Online Market Research Software


A Vision for the Future


Outlook and Forecast


Research Instruments


List of Firms Providing Executive Interviewees and Information


Glossary


Index