Branded! How Retailers Engage Consumers with Social Media and Mobility

ISBN-10: 0470768673
ISBN-13: 9780470768679
Edition: 2010
List price: $19.99 Buy it from $2.79
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Social media is having a major impact on marketing. It is the glue that leverages the consumers' views and opinions across all elements of a retailers' business. Retailers are becoming aware that social media offers promising ways they can benefit  More...

Used Starting from $15.71
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $19.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 11/2/2010
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.034
Language: English

Social media is having a major impact on marketing. It is the glue that leverages the consumers' views and opinions across all elements of a retailers' business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing consumers to try new products, understanding assortment preferences and improving customer service.Analytics are essential to a retailers' success in leveraging social media and mobility. The amount of data produced by these new channels is explosive. Quick and effective analysis of this data and resulting actions are essential to achieving business benefit. Analytical tools exist for retailers to listen, learn, react and engage with consumers within and across social media, mobility and other channels. The more a retailer engages with these tools, the savvier it becomes about consumers and their preferences.Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers; provide specific examples of social media and mobility business applications ; explain why companies need to act now; describe the analytical tools necessary to make informed decisions on the data; demonstrate how to use social media to leverage brand equity across the entire business; and recommend a process for building a comprehensive strategy and action plan.

Foreword
Preface
Introduction: Bringing Your Store to Your Customers
Your Customers are Speaking. are you Listening?
Retail 2.0
Retail Leaders
Your World is Changing-are you?
Notes
Social Media
Definitions
Why Make Social Media Another Retail Channel?
Demographics-Not Just Kids!
Popular Social-Media Web Sites
Where to Focus
Today's Retailer Engagement
Notes
Mobility
Definitions
Smart Phones Change it all
Intersection of Social Media and Mobility
Retail has Breakthrough Opportunity
Applications for Mobile Leadership
Retail Mobile Innovators
Notes
Starbucks: It's the Experience!
Learning-Formulating-Innovating
Transforming Starbucks for the Future
My Starbucks Idea is Born
Finding out Where Customers are Hanging out
Starbucks Mobile
Digital Leadership
Notes
Zappos: "Your Culture is Your Brand"
Committed to "Wow'ing" Every Customer
A Vision to Embrace E-Commerce
Wow Service Online
An Early Leader in "Zocial Media"
"Zocial Media" is Pervasive
Mobility: The Next Channel
Delivering Happiness: A Path to Profits, Passion, and Purpose
Notes
Wet Seal: iRunway Steals the Teen Fashion Scene
Fast Fashion Takes Center Stage
Wet Seal's Fashion Community
Fashion-It's all Social
Mobile: Shop on the go
There's Gold in those Threads
Social + Mobile = A Game Changer
Farmville for Fashion
Notes
Macy's: Shooting for the Stars!
Two Great Brands
Macy's Strategy Refreshed
Engaging the Customer
Social Media is Fashionable
Mobile Macy's
Just the Beginning�
Notes
1-800-Flowers.com: "Build a Relationship First-Do Business Second"
Going Undercover is Revealing
Planting the Seeds of Success
Beyond Flowers
Leveraging Social Commerce Through Technology
Social Media Blossoms
Mobile: App of the Year
Innovation is a Core Strategy
Notes
JCPenney: Digital Transformation
Building a Brand by "Winning Together"
From Big Book to Digital Leadership
Culture of Transparency
Social Ambassadors
JcPenney Loves Mobile
A Digital Future for a Traditional Player
Notes
Pizza Hut: Creating the Perfect Pizza-Digitally
Topping the Pizza Market
Building the Yum! Dynasty
Value Plus Favorites = A Winning Strategy
Enabling Global Knowledge Sharing
An Innovator in Social Media
The "Killer App for Your Appetite"
Branded! Through Social and Mobile Channels
Listening, Engaging, Exciting!
Notes
Best Buy: The Connected World
Growth Strategy
Cross-Channel: Meeting Customers Where they are
A Wiki Culture
Social Media: From the Inside Out!
A Web 2.0 Tool Kit is Born
The Hub for all Things Best Buy
Helping Mobile Customers "Shop, Learn, and Buy"
The Connected World, Take Two
Notes
Analyzing Value: Social Media
Getting Started
What's the Return?
Mining the Gold
Social-Media Analytics
Insights to Action
Notes
Conclusion: Take the Lead
Notes
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×