Innovation and Entrepreneurship

ISBN-10: 0470711442
ISBN-13: 9780470711446
Edition: 2nd 2011
List price: $49.99
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Description: Developed in particular for undergraduate level courses. Innovation and Entrpreneurship, is an accessible introductory text written primarily for business and management studies students. The book is also suitable for engineering students studying  More...

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Book details

List price: $49.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/8/2011
Binding: Paperback
Pages: 604
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.672
Language: English

Developed in particular for undergraduate level courses. Innovation and Entrpreneurship, is an accessible introductory text written primarily for business and management studies students. The book is also suitable for engineering students studying courses in business and management. Features of this new edition include: contemporary applications, such as services (public and private), innovation for sustainability, social entrepreneurship, exploiting information technologies, innovation for development, and creating new ventures.

Preface
Acknowledgements
Entrepreneurial Goals and Context
The Innovation Imperative
Social Entrepreneurship and Innovation
Globalisation, Development and Sustainability
Recognising the Opportunity
Individual and Organisational Characteristics
Sources of Innovation
Searching for Opportunities
Finding the Resources
Building the Case
Exploiting Networks
Developing the Venture
Developing New Products and Services
Creating New Ventures
Creating Value
Exploiting Knowledge and Intellectual Property
Creating Value and Growing Ventures
Learning to Manage Innovation
Index.

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