Sold on Language How Advertisers Talk to You and What This Says about You

ISBN-10: 0470683090
ISBN-13: 9780470683095
Edition: 2010
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Book details

Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 1/14/2011
Binding: Paperback
Pages: 330
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

#60;b#62;Julie Sedivy#60;/b#62; is Adjunct Professor of Linguistics and Psychology at the University of Calgary, Canada. She has published dozens of research articles on her experimental studies of language comprehension and production in children and adults. She has served as Associate Editor for the journal #60;i#62;Linguistics and Philosophy#60;/i#62;, and as a consulting editor for the #60;i#62;Journal of Experimental Psychology: Learning, Memory and Cognition#60;/i#62;.#60;p#62;#60;b#62;Greg Carlson#60;/b#62; is Professor of Linguistics, Philosophy, and Brain and Cognitive Sciences at the University of Rochester, US. He has authored or co-authored more than a hundred articles on natural language semantics and psycholinguistics. He is the Editor of #60;i#62;Language#60;/i#62;, the journal of the Linguistic Society of America.

About the Authors
Preface
The Power of Choice
The Unconscious Consumer
The Attentional Arms Race
We Know What You're Thinking
Why Ads Don't Say What They Mean (Or Mean What They Say)
Acting Out
Divide and Conquer
The Politics of Choice
Sources
Index

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