Advertising and Society An Introduction

ISBN-10: 0470673095
ISBN-13: 9780470673096
Edition: 2nd 2014
Authors: Carol J. Pardun
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Description: Organized in a “point/counterpoint” format, this collection of essays examines the impact of advertising on society in an engaging and informative way. The new edition features six completely new chapters in addition to new essays on  More...

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Book details

List price: $62.95
Edition: 2nd
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/13/2013
Binding: Paperback
Pages: 312
Size: 5.98" wide x 9.02" long x 0.75" tall
Weight: 1.034
Language: English

Organized in a “point/counterpoint” format, this collection of essays examines the impact of advertising on society in an engaging and informative way. The new edition features six completely new chapters in addition to new essays on existing topics with each reading offering suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings.

Notes on Contributors
Introduction: Why Does Everyone Have an Opinion about Advertising?
Enduring Issues
The Economic Impact of Advertising
Argument
Advertising lowers prices for consumers
Counterargument
Advertising makes products more expensive
Advertising to Children
Argument
Children are smarter than we think. Let's respect them as the consumers they are!
Counterargument
Children need more protection from advertising!
Political Advertising
Argument
What's so positive about negative advertising?
Counterargument
Why negative political advertising is bad advertising
Tobacco Advertising
Argument
The strong First Amendment right to promote lawful products
Counterargument
Rationales for the regulation of tobacco advertising and promotion
Alcohol Advertising
Argument
Not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies
Counterargument
Abandonment of alcohol advertising regulation carries a high social cost
Sex in Advertising
Argument
Sex in advertising: No crime here!
Counterargument
Using sex in advertising is never a good idea
Stereotypes in Advertising
Argument
What's the harm in advertising stereotypes?
Counterargument
Stereotypes are a necessary and appropriate strategy for advertising
Emerging Issues
Direct-to-Consumer Pharmaceutical Advertising
Argument
Doctor knows best: Why DTC advertising of prescription medications is bad for patients
Counterargument 1
Pharmaceutical DTC advertising provides valuable information to health-care consumers
Counterargument 2
Feel empowered! Enhanced health knowledge!
Hyper-Niche Markets and Advertising
Argument
Hyper-targeted and social: Why Facebook advertising may be advertising at its best
Counterargument
Today is the new 1984: Big Brother is not only watching you - he is selling to you
Advertising and Product Placement in Entertainment Media
Argument
Product placement is simply good advertising strategy
Counterargument
Placing products in entertainment media does not enhance the media experience
Advertising in Previously Hands-Off Journalistic Environments
Argument
This is news? Maybe not, but that's okay!
Counterargument
Advertising in strong journalistic environments is never a good idea
Advergames
Argument
Food and beverage advergames are playing with children's health
Counterargument
Evidence of advergame effectiveness
Advertising and Sporting Events
Argument
Advertising unhealthy products during sporting events makes sense as an advertising strategy
Counterargument
Sporting events and advertising products are contrary to athletes' lifestyles: The consequences of mixed messages
Advertising to Captive Audiences
Argument
Why advertising is acceptable (almost) everywhere
Counterargument
Who wants to be held captive by advertisers? Not me!
Advertising and Social Responsibility
Argument
Companies are wise - and ethical - to use "social responsibility" as a creative strategy
Counterargument
Cause-related marketing as a business strategy is ethically flawed
Index

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