Social Media Management Handbook Everything You Need to Know to Get Social Media Working in Your Business

ISBN-10: 0470651245

ISBN-13: 9780470651247

Edition: 2011 (Handbook (Instructor's))

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Description:

A proven system for creating a compelling growth planThere are 15 million businesses in the United States, and 13 million of them donrs"t utilize a planning process, thus inhibiting their chance to grow. Having a planning process is the most reliable predictor of whether a business will grow. Yet, most planning books and most planning processes are not accessible or usable for the small to medium-sized business owners. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a page in about one hour. This book is a quick read and easy to comprehend, and results in a plan that fits on a page and is used to keep people focused and productive. bull; Covers the six essential elements of the dynamic business growth plan: Vision, Mission, Values, Objectives, Strategies, Priorities bull; Previously the top-rated speaker for Stephen Coveyrs"s organization, the author is now a successful speaker and consultant with some of the worldrs"s finest small and mid-sized companies The book delivers a proven planning process that engages employees, develops leadership capacity, improves performance, and accelerates growth.
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Book details

List price: $22.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 1/25/2011
Binding: Hardcover
Pages: 352
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English

Introduction: What is Social Media?
Social Media Strategy for Organizations
The Power and Business Risks of Social Media
How to Develop a Social Media Strategy
Social Media ROI: New Metrics for Customer Health
Selling Social Media within the Organization
Marketing and Sales in Social Media
Social Media and the Voice of the Customer
Integrating Social CRM Insights into the Customer Analytics Function
Using Social Media to Drive Product Development and Find New Services to Sell
Social Community Marketing and Selling
Customer Service and Support with Social Media
Using Social Media in Customer Service and Support
Social Media: Responding to Customer Complaints
Staying Out of Trouble: Complying with FTC Disclosures
Beyond the "Pilot" Phase: The Core Components of the Agile Digital Enterprise
Creating and Implementing a Social Media Technology Platform
Social CRM on the Move: Mobility Implications for Social Media Programs
New Rules for Tools: IT Infrastructure Implications and Options for Supporting Enterprise Social Media
Empowering Employees for Social Media Success
Culture Traits, Employee Incentives, and Training
New Roles and Responsibilities
Social Media Policies
Social Media, Collaboration, and Value Creation in Organizations
Notes
Index
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