| |
| |
| Foreword | |
| |
| |
| About the Authors | |
| |
| |
| |
| Preparation and Strategy | |
| |
| |
| |
| The Innovation Paradox | |
| |
| |
| A Look at the Numbers | |
| |
| |
| And Then It Really Falls Apart | |
| |
| |
| Where Do We Go from Here? | |
| |
| |
| A Unique Process | |
| |
| |
| The Brand New Strategy | |
| |
| |
| Execution | |
| |
| |
| |
| Creating an Efficient and Effective Innovation Process | |
| |
| |
| The Big Three: How Does Industry-Changing Innovation Happen? | |
| |
| |
| |
| Circle #1: Finding the Need | |
| |
| |
| Insight First, Idea Second | |
| |
| |
| Narrowing Your Focus: Segmentation | |
| |
| |
| Be Insight Agnostic | |
| |
| |
| �It's a wonderful need … just not for us.� | |
| |
| |
| When Searching for Needs, Keep These Things in Mind | |
| |
| |
| |
| Circle #2: Formulating the Idea | |
| |
| |
| Beginning the Process of Ideation | |
| |
| |
| Let Your Mind Diverge | |
| |
| |
| Filling the Idea Out | |
| |
| |
| Putting This to Work | |
| |
| |
| What Would-Do: Utilizing Points of Departure | |
| |
| |
| Converge: Distilling Concepts into Categories | |
| |
| |
| Concept Development | |
| |
| |
| Testing What You've Come up With | |
| |
| |
| An Ideation Creativity 12-Step Program | |
| |
| |
| |
| Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With | |
| |
| |
| A Brilliant Idea Badly Communicated Becomes a Bad Idea | |
| |
| |
| Three and a Half Rules for Improving Your Communication Efforts | |
| |
| |
| Use Their Words as a Springboard | |
| |
| |
| Pay Attention When They Speak | |
| |
| |
| Remember, Your Story May Not Be Their Story | |
| |
| |
| �Huh?�-Clearly Saying What You Mean | |
| |
| |
| Going Commercial (or you will never make any money if you can't explain what you have) | |
| |
| |
| How to Utilize Social Media: Changing the Game for the Better | |
| |
| |
| Mastering Communication | |
| |
| |
| |
| Constructing Your Innovation �Portfolio� | |
| |
| |
| Diversifying Your Innovation �Investments� | |
| |
| |
| The Four Classes of Innovation | |
| |
| |
| How to Divide Up Your Innovation �Assets� | |
| |
| |
| Tactics to Increase Your Success | |
| |
| |
| Budgeting in Your Innovation �Portfolio� | |
| |
| |
| |
| Tools and Tactics | |
| |
| |
| |
| Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process | |
| |
| |
| Practical Wisdom | |
| |
| |
| Integration of the Left and Right Brain of an Organization | |
| |
| |
| Idea �Parents� Wanted | |
| |
| |
| The Role of Outside Experts in Building Your Innovation Portfolio | |
| |
| |
| |
| Sustainable Innovation: Creating (and Profiting) from a Green, White Space | |
| |
| |
| Delivering on Needs and Making a Difference | |
| |
| |
| Three Reasons to Find the Green Space | |
| |
| |
| Steps toward Integrating Sustainability into Your Innovation Process | |
| |
| |
| Actions Speak Louder than Words | |
| |
| |
| The 5 Cs of Sustainable Innovation | |
| |
| |
| |
| Introducing �The Innovation Power Score�-A Method for Measuring the Potential of Your Innovation | |
| |
| |
| The Insight Score | |
| |
| |
| The Idea Score | |
| |
| |
| The Communication Score | |
| |
| |
| Conclusion | |
| |
| |
| Three �Frequently Asked Questions� on the Advantages of the IPS | |
| |
| |
| |
| Investools: A Case Study in Putting Your Innovation Process to Work | |
| |
| |
| Investools' Innovation Paradox | |
| |
| |
| If You Did It Once … | |
| |
| |
| Conclusion | |
| |
| |
| Acknowledgments | |
| |
| |
| Index | |