Resonate Present Visual Stories That Transform Audiences

ISBN-10: 0470632011
ISBN-13: 9780470632017
Edition: 2010
Authors: Nancy Duarte
List price: $19.99 Buy it from $14.99
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Description: Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they've wasted their time or somehow missed the point completely. And prettying-up the pictures won't cure the systemic  More...

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Book details

List price: $19.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/27/2010
Binding: Paperback
Pages: 272
Size: 9.00" wide x 9.00" long x 0.75" tall
Weight: 1.716
Language: English

Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they've wasted their time or somehow missed the point completely. And prettying-up the pictures won't cure the systemic flaws in the message. Truly great messages resonate with the audience and move to action through transformation.Just as the author's first book helped presenters become visual communicators, her follow-up book helps presenters resonate with their audience. The author's approach is simple: building a presentation today is a bit like writing a documentary. You have important information to convey, but if it isn't wrapped in a human, compelling story, people won't join your cause. By focusing on the audience as the hero and the presenter as the mentor it flips the paradigm. Then, by using story techniques of conflict and resolution, the presentation will activate audiences towards your objectives.

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