Bet the Farm How Food Stopped Being Food

ISBN-10: 0470631929
ISBN-13: 9780470631928
Edition: 2012
List price: $26.95 Buy it from $6.19
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Description: A prominent food journalist follows the trail from Big Pizza to square tomatoes to exploding food prices to Wall Street, trying figure out why we can't all have healthy, delicious, affordable foodIn 2008, farmers grew enough to feed twice the  More...

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Book details

List price: $26.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 10/1/2012
Binding: Hardcover
Pages: 272
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.144
Language: English

A prominent food journalist follows the trail from Big Pizza to square tomatoes to exploding food prices to Wall Street, trying figure out why we can't all have healthy, delicious, affordable foodIn 2008, farmers grew enough to feed twice the world's population, yet more people starved than ever before—and most of them were farmers. In Bet the Farm, food writer Kaufman sets out to discover the connection between the global food system and why the food on our tables is getting less healthy and less delicious even as the the world's biggest food companies and food scientists say things are better than ever. To unravel this riddle, he moves down the supply chain like a detective solving a mystery, revealing a force at work that is larger than Monsanto, McDonalds or any of the other commonly cited culprits—and far more shocking.Kaufman's recent cover story for Harper's, "The Food Bubble," provoked controversy throughout the food world, and led to appearances on the NBC Nightly News, MSNBC, Fox Business News, Democracy Now, and Bloomberg TV, along with features on National Public Radio and the BBC World Service.Visits the front lines of the food supply system and food politics as Kaufman visits farms, food science research labs, agribusiness giants, the United Nations, the Chicago Mercantile Exchange, and moreExplains how food has been financialized and the powerful consequences of this change, including: the Arab Spring, started over rising food prices; farmers being put out of business; food scientists rushing to make easy-to-transport, homogenized ingredients instead of delicious foodsExplains how the push for sustainability in food production is more likely to make everything worse, rather than better—and how the rise of fast food is bad for us, but catastrophic for those who will never even see a McNugget or frozen pizza

Introduction: Closed to the Press
Looking for a Slice
A Marvel of Technology
The Domino's Effect
The Measure of All Things
What's New for Dinner
Looking for the Killer App(etizer)
The Nucleotidal Wave
The Code
Looking for a Leader
Circus Maximus
A Short History of Wheat Futures
The Food Bubble
Let Them Eat Cash
Looking for Money
Fresh Water and a Shotgun
The Price
Hard Red Spring
The Bubble Business
Epilogue: Return to Reality
Acknowledgments
Index

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