How Did I Get Here? The Ascent of an Unlikely CEO

ISBN-10: 047063149X

ISBN-13: 9780470631492

Edition: 2010

List price: $16.99 Buy it from $0.86
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Description: Tony Hawk, the most famous skateboarder ever, ranks among the richest pitchmen in any sport. And in a sport that's especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.Tony has secured endorsement deals with major brands such as PowerAde, Kellogg's and Kohl's, and achieved worldwide appeal from the ESPN X Games. He currently runs one of the most acclaimed skateboard companies as well as a clothing line and video game series that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history.How has he done it? Chairman of the Skateboard tells the amazing story behind Tony Hawk's unprecedented success and lasting appeal. Tony built his brand and image with authenticity. Authenticity is an important key to learn as Tony tells his story of building his brand in his own words. Readers learn fundamental lessons such as:Be a pioneer Stay alive and on the scene-live and breathe the lifestyle Be as popular with parents as with their offspring Insist on realism Give back

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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/22/2010
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.946
Language: English

Preface
Credits
Toucan Sam Teaches Me a Lesson: The day I knew it was time to take control
Building a Better Birdhouse: The birth and near-death of our first business
Hey Kid, Want to Buy a Hoodie?: Risking our homes to make T-shirts and hats
"Is Tony Hawk a Real Person?": From motion capture to gaming franchise
What the Hell Is a HuckJam?: Innovation and improvisation on a million-dollar ramp
"Extreme" Is a Four-Letter Word: "This is how we do it in our world"
The Denim Debacle: Some business ideas that didn't quite fly
Final Cut: The Key to image control: get your own editing bay
Hashtag Is Not a Death-Metal Band: Reaching out through tweets, apps, and satrad
How to Never Get a Movie Made: Hollywood will break your heart, or at least piss you off
Stinky Diapers in First Class: How to balance travel and family: bring 'em
Giving Back: Family, friends, Regis, and a very smart fifth-grader help me build a charity
Acknowledgments
Index
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