How Did I Get Here? The Ascent of an Unlikely CEO

Name: How Did I Get Here? The Ascent of an Unlikely CEO
Price: 3.61 USD
Availability: InStock
ISBN: 9780470631492

ISBN-10: 047063149X

ISBN-13: 9780470631492

Edition: 2010

Authors: Tony Hawk, Pat Hawk, Steve Hawk

List price: $22.00

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Description:

Tony Hawk, the most famous skateboarder ever, ranks among the richest pitchmen in any sport. And in a sport that's especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.Tony has secured endorsement deals with major brands such as PowerAde, Kellogg's and Kohl's, and achieved worldwide appeal from the ESPN X Games. He currently runs one of the most acclaimed skateboard companies as well as a clothing line and video game series that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history.How has he done it? Chairman of the Skateboard tells the amazing story behind Tony Hawk's…

Book details

List price: $22.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/22/2010
Binding: Hardcover
Pages: 208
Size: 6.10" wide x 9.10" long x 0.79" tall
Weight: 0.946
Language: English

Tony Hawk is the bestselling author of Hawk: Occupation: Skateboarder. In the 1999 X Games, Tony landed the first 900 degree arial turn in skateboarding history. A stunt he had been working on for years. He has released three video games for playstation: Tony Hawk's Pro Skater, Tony Hawk's Pro Skater 2, and Tony Hawk's Pro Skater 3. He lives in Carlsbad, California, with his wife and three children.



Preface


Credits



Toucan Sam Teaches Me a Lesson: The day I knew it was time to take control



Building a Better Birdhouse: The birth and near-death of our first business



Hey Kid, Want to Buy a Hoodie?: Risking our homes to make T-shirts and hats



"Is Tony Hawk a Real Person?": From motion capture to gaming franchise



What the Hell Is a HuckJam?: Innovation and improvisation on a million-dollar ramp



"Extreme" Is a Four-Letter Word: "This is how we do it in our world"



The Denim Debacle: Some business ideas that didn't quite fly



Final Cut: The Key to image control: get your own editing bay



Hashtag Is Not a Death-Metal Band: Reaching out through tweets, apps, and satrad



How to Never Get a Movie Made: Hollywood will break your heart, or at least piss you off



Stinky Diapers in First Class: How to balance travel and family: bring 'em



Giving Back: Family, friends, Regis, and a very smart fifth-grader help me build a charity


Acknowledgments


Index