Unmarketing Stop Marketing - Start Engaging

ISBN-10: 047061787X
ISBN-13: 9780470617878
Edition: 2010
Authors: Scott Stratten
List price: $16.99 Buy it from $0.49
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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/24/2010
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

Introduction
Hierarchy of Buying
A Word on Experts
Trust Gap
Restaurant That Didn't Get It
Cold Calling
Aiming Your Company at the Bottom of the Barrel
Pull and Stay
Reasons Why Companies Don't Use Social Media
Social Media (Social Currency as Well)
Twitter versus Facebook versus Linkedln
Social Media Platforming
HARO-Platforming Example
The Game Has Changed: Immediacy and Relevancy
Publicized Customer Service
Don't Bank on the Bold
Seven Deadly Social Media Sins
How Twitter Changed My Business
Tassimo
Local Twitter
Dominos-Word of Mouth: Mouths Are Moving...
Naked Pizza
Don't Feed the Trolls
Tweetathon
Your Web Site-Old School versus New School
Captchas
Experience Gap
Raising and Keeping the Bar High-Cirque
Stirring Coffee
Experience Gap for Small Biz
Using Stop Start Continue
Zappos
Rockport
FreshBooks
Why You Can't Learn From Millionaires
Transparency and Authenticity
My Transparency on Twitter
Your Transparency on Twitter
Affiliates
Testimonials
Best Sellers
Why Being a Work-at-Home Mom Is Bad for Business
Hello? Walmart?
Idea Creation
Idea Delivery
Doing In-Person Seminars
Tele-Seminars
Tele-Summits
How and Why I Created a Summit E-Book Instead
Viral Marketing
Undercover UnMarketing
Putting It into Practice
Lush
Trade Shows
Social Media at Trade Shows
UnNetworking: Why-Networking Events Are Evil
The UnEnd
Acknowledgments
Index

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