Unmarketing Stop Marketing - Start Engaging

Name: Unmarketing Stop Marketing - Start Engaging
Price: 3.32 USD
Availability: InStock
ISBN: 9780470617878

ISBN-10: 047061787X

ISBN-13: 9780470617878

Edition: 2010

Authors: Scott Stratten

List price: $16.99

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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/24/2010
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English



Introduction


Hierarchy of Buying


A Word on Experts


Trust Gap


Restaurant That Didn't Get It


Cold Calling


Aiming Your Company at the Bottom of the Barrel


Pull and Stay


Reasons Why Companies Don't Use Social Media


Social Media (Social Currency as Well)


Twitter versus Facebook versus Linkedln


Social Media Platforming


HARO-Platforming Example


The Game Has Changed: Immediacy and Relevancy


Publicized Customer Service


Don't Bank on the Bold


Seven Deadly Social Media Sins


How Twitter Changed My Business


Tassimo


Local Twitter


Dominos-Word of Mouth: Mouths Are Moving...


Naked Pizza


Don't Feed the Trolls


Tweetathon


Your Web Site-Old School versus New School


Captchas


Experience Gap


Raising and Keeping the Bar High-Cirque


Stirring Coffee


Experience Gap for Small Biz


Using Stop Start Continue


Zappos


Rockport


FreshBooks


Why You Can't Learn From Millionaires


Transparency and Authenticity


My Transparency on Twitter


Your Transparency on Twitter


Affiliates


Testimonials


Best Sellers


Why Being a Work-at-Home Mom Is Bad for Business


Hello? Walmart?


Idea Creation


Idea Delivery


Doing In-Person Seminars


Tele-Seminars


Tele-Summits


How and Why I Created a Summit E-Book Instead


Viral Marketing


Undercover UnMarketing


Putting It into Practice


Lush


Trade Shows


Social Media at Trade Shows


UnNetworking: Why-Networking Events Are Evil


The UnEnd


Acknowledgments


Index