Brains on Fire Igniting Powerful, Sustainable, Word of Mouth Movements

ISBN-10: 0470614188
ISBN-13: 9780470614181
Edition: 2010
List price: $16.99 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By  More...

New Starting from $20.12
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/21/2010
Binding: Hardcover
Pages: 224
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.770
Language: English

How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation. Not the Product Conversation. Movements begin with the conversation. Movements have inspirational leadership. Movements have a barrier of entry. Movements empower people with knowledge. Movements have shared ownership. Movements have powerful identities. Movements live both online and offline. Movements make advocates feel like rockstars. Movements get results.

Acknowledgments
Introduction
Movements Aren't about the Product Conversation; They're about the Passion Conversation
Movements Start with the First Conversation
Movements Have Inspirational Leadership
Movements Have a Barrier of Entry
Movements Empower People with Knowledge
Movements Have Shared Ownership
Movements Have Powerful Identities
Movements Live Both Online and Off-Line
Movements Make Advocates Feel Like Rock Stars
Movements Get Results
Your Turn
About the Authors
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×