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    Six Steps to Creating Profit A Guide for Small and Mid-Sized Service-Based Businesses

    ISBN-10: 0470613149
    ISBN-13: 9780470613146
    Author(s): Patricia Sigmon
    Description: An insightful look at how you can put net profit income at the forefront of your small to mid-sized businessEnable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you  More...
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    Publisher: John Wiley & Sons, Incorporated
    Binding: E-Book 
    Pages: 208
    Language: English

    An insightful look at how you can put net profit income at the forefront of your small to mid-sized businessEnable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held, service-based business. Shows how to avoid the business model where all income is devoured by expenses, leaving a valuation that would not render any measurable sales revenue if the business should be sold Discusses how to create a company where actual profit generation is one of the primary goals Provides the steps necessary to create "true" profit Features coverage of rules of operation, visibility in the marketplace, marketing, cash flow, and management costsDemonstrating how measuring the results of change is vital and part of the ultimate, ongoing, profit-based solution, Six Steps to Creating Profit reveals how the before and after of each operational area is as important to evaluate as the intended change itself.

    Foreword
    Preface
    Acknowledgments
    Introduction
    Changing the Rules of Operation
    Increasing Sales
    Decreasing Expenses
    Streamlining Administration
    In Summary
    Staying Visible and Connected
    Increasing Credentials
    Growing Affiliations
    In Summary
    Maximizing Cash Flow
    Keeping the Cash Flowing
    Knowing Your Budget
    Working to the Bottom Line
    In Summary
    Streamling Management Costs
    Changing the Back-Office Focus
    Managing for Profit
    In Summary
    Raising the Marketing Bar
    Networking
    Covering All Bases
    Strategizing
    In Summary
    Making Everyone a Salesperson
    Enlisting the Troops
    Creating a Mantra
    In Summary
    Conclusion
    The How-To Guide to Creating Profit
    Deciding What Changes Should Be Made
    Scheduling the Changes
    About the Author
    Index

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