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Buying Brain Secrets for Selling to the Subconscious Mind

ISBN-10: 0470601779
ISBN-13: 9780470601778
Edition: 2010
List price: $18.99 Buy it from $5.78
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Description: The only guide you′ll ever need to the ultimate business frontier-the human brainNeuroscience today offers extraordinary insights into how the brain affects every aspect of modern life. As much as 95% of our decisions are made by the subconscious  More...

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Book details

List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/27/2010
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

The only guide you′ll ever need to the ultimate business frontier-the human brainNeuroscience today offers extraordinary insights into how the brain affects every aspect of modern life. As much as 95% of our decisions are made by the subconscious mind. As a result, the world′s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more that are designed to appeal directly and powerfully to our brains.The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things, and also probes deeper questions on how this new knowledge can enhance customers′ lives. By putting the latest research at your fingertips, The Buying Brain gives you the key to Better product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty Customer service that truly has the customer′s mind in mindA highly readable guide to some of today′s most amazing scientific findings, featuring beautiful graphics showing brain function and practical examples relevant to business, The Buying Brain is the only guide you′ll ever need to the ultimate business frontier-the human brain.

Foreword
Acknowledgments
Introducting the Buying Brain
$1 Trillion to Persuade the Brain
Neuromarketing Technology
Your Customer's Brain Is 100,000 Years Old
The Brain 101
The Five Senses and the Buying Brain
The Boomer Brain Is Buying
The Female Brain Is Buying
The Mommy Brain Is Buying
The Empathic Brain Is Buying
Engaging the Buying Brain
Neuromarketing Measures and Metrics
The Consumer Journey
The Buying Brain and Brands
The Buying Brain and Products
The Buying Brain and Packaging
The Buying Brain in the Aisle
The Buying Brain and Advertising
The Buying Brain, Screens, and Social Media
Vision of the Future
Notes and Sources
Index

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