KaChing How to Run an Online Business That Pays and Pays

ISBN-10: 0470597674
ISBN-13: 9780470597675
Edition: 2010
List price: $16.99 Buy it from $3.00
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Description: For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and  More...

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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 7/2/2010
Binding: Hardcover
Pages: 235
Size: 5.75" wide x 9.00" long x 1.25" tall
Weight: 0.836
Language: English

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.Topics include: Defining your niche and turning it into success Creating and profiting from original content Creating and selling information products (i.e. ebook, online video, DVD training programs) Becoming affiliates with web merchants Setting up membership sites Developing an online coaching programWithin each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of "KaChing"--the sound made by a cash register when a sale is made--is woven throughout.

Mark Victor Hansen Mark Victor Hansen has been helping people reshape their personal vision of what's possible for themselves for over 26 years. Hansen's keynote messages of possibility and opportunity have helped create powerful changes in more than 2 million people in 38 countries. He has appeared on such as television shows as Oprah, CNN, Eye to Eye and The Today Show and been interviewed in Time, US News and World Report, USA Today, The New York Times and Entrepreneur Magazine. He is perhaps most well know for his position as co-editor for the "Chicken Soup for the Soul" series of books. Hansen has been called one of the "Top 10 Greatest Motivational Speakers." He's been inducted into the highly acclaimed circle of Horatio Alger recipients because of the path his life has taken.

Foreword
Introduction-Creating Your Personal KaChing Button
The New Web Order-How the Internet Has Brought Opportunity to Everybody
So, Just How Easy Is It to Begin Building a Web Site?
From Blogging to KaChing
Your Uniqueness Equals Cash
Choosing Your Niche
The Value of Your Niche-How Keywording Can Boost the Price of Your Passion
Niches Are Nice, but Micro-Niches Create Nicer KaChings
You're Not That Unique-Building Your Community
The Seven Keys to Success
Content Is Not King ... It Is KaChing!
You Don't Have to Be a Writer to Write Valuable Content
Seven Content Types that Go KaChing
It's Not Just What You Say, It's How You Say It
Ghost and Guest Writers
Turning Your Content into KaChing
Information Products-Selling Your Knowledge
Creating Killer Ideas for Your Information Products
Creating the Product
Writing Copy that Sells
Recruiting Your Affiliate Sales Team
Add a Shopping Cart to Your Site
The Big Launch!
Earning from Affiliate Programs
So, What Exactly Is an Affiliate?
Choosing Merchants That Match Your Market
Choosing the Products that People Want
Strategies for Affiliate Success
What The FTC's Guidelines Means for Affiliates
Membership Sites-Turning Your Internet Business into a Passive Revenue Machine
What Is a Membership Site?
What Do Online Membership Sites Have to Offer?
Pricing Your Membership: How Much Is Too Much?
Creating Your Membership Site the Easy Way
Coaching Programs
What Is Coaching?
Strategies for Branding
How to Do PR for Mass Impact
Getting Started: Low-End Coaching
Kicking It Up: High-End Coaching
Case Studies
Content Sites
Affiliate-Supported Sites
Information Products
Subscription Sites
Branding
Coaching
Conclusion
Other books by Joel Comm
Index

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