Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon

Name: Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon
Price: 4.3 USD
Availability: InStock
ISBN: 9780470592700

ISBN-10: 0470592702

ISBN-13: 9780470592700

Edition: 2011

Authors: Julie MacIntosh

List price: $22.99

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Description:

The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually…

Book details

List price: $22.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 11/9/2010
Binding: Hardcover
Pages: 400
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.342
Language: English



Cast of Characters


Author's Note


Prologue



The Game is Afoot



Crazy and Lazy at Loggerheads



The Colossus



Selling the American Dream



The Fourth Abides



The Hunter's Frozen Trigger Finger



A Babe in the Woods



The Old Gobi Desert Trick



Mr. Brito Goes to Washington



Angry Bedfellows



The Board: August, August, and Augusta



The Montagues and the Busches



A Seller from "Hello"



Put Up or Shut Up



A Long Way from St. Louis



A Toast on Both Sides



Cash Out or Hunker Down


Epilogue


Notes


Acknowledgments


About the Author


Index