Green to Gold Business Playbook How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

ISBN-10: 0470590750
ISBN-13: 9780470590751
Edition: 2011
List price: $18.99 Buy it from $10.66
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Description: This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also  More...

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Book details

List price: $18.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 5/10/2011
Binding: Hardcover
Pages: 456
Size: 7.25" wide x 10.75" long x 1.25" tall
Weight: 2.552
Language: English

This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also be an opportunity. While the logic of "going green" has become apparent, many business people remain unclear about how to "green" their operations in practice, let alone address wider sustainability challenges. The Green Business Playbook offers practical guidance on how to integrate environment and sustainability considerations into business plans and practices.In the current economic climate, business leaders want a concrete and concise collection of steps that will lead to environmental, social, and economic advantage. Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. The Playbook also seeks to help businesses position themselves for the upturn and the opportunities that the new economy presents. In short, the Green Business Playbook provides businesses with the "know how" to enable them to create the business success they read of in Green to Gold.

Preface
Acknowledgments
Introduction
Why Every Business Needs an Eco-Strategy
How to Use This Book
Gear Up: What Leaders Need to Know
Building a Winning Eco-Advantage Strategy: Top 10 Action Items
Making the Internal Business Case for Going Greener
Analyze: Identify Your Eco-Risks and Opportunities
Spot the Eco-Issues that Could Impact Your Bottom Line
Assess and Measure Your Environmental Impacts
Benchmark Your Performance against Competitors and Best Practices
Strategize: How Each Business Function Can Benefit and Contribute
Office-Activities
Buildings and Facilities
Information Technology
Product Design
Sourcing and Procurement
Manufacturing and Processing
Logistics and Transport
Marketing and Sales
Legal and Regulatory Affairs
Accounting and Finance
Mobilize: Execute and Engage
Create an Action Plan-and Execute
Build Your Climate Change Plan
Mobilize Employees and Build an Eco-Advantage Culture
Engaging Stakeholders
Optimize: Evaluate, Report, and Reassess
Communicate and Report Results
Celebrate Success and Promote Continuous Improvement
Notes
Index

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