Nonprofit Development Companion A Workbook for Fundraising Success

ISBN-10: 0470586982
ISBN-13: 9780470586983
Edition: 2010
Authors: Brydon M. DeWitt
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Description: A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to  More...

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Book details

Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/27/2010
Binding: Hardcover
Pages: 224
Size: 7.40" wide x 10.20" long x 0.80" tall
Weight: 1.254
Language: English

A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing Includes templates and samples to provide specific examples to use right away Offers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

Foreword
Preface
Acknowledgments
How Does Development Mean?
Development is Marketing
Development is Holistic
Development Includes Fundraising
The Development Team
The Components of Successful Development Programs
A Clear and Compelling Mission
Creating/Re-Creating Your Mission Statement
Using the Mission Statement
The Good, the Bad, and the Ugly
In Summary
Building Ownership through Planning
Elements of Successful Planning
Establishing the Strategic Planning Committee
Conducting the Strategic Planning Committee Meetings
Managing the Plan and Achieving Your Objectives
Planning for a Capital Campaign
In Summary
Creating the Case for Support
The Internal Case Statement-Basic Development Tool
What the Internal Case Statement Includes
The Process of Creating the Internal Case Statement
Tips for the Writer
Preparing Presentational Case Statement Materials
In Summary
Telling Your Organization's Story
The Definition and Purpose of Marketing
What's in a Name?
Get to Know Your Target Audiences
Getting the Word Out
Using Your Available Human Resources
Writing the Marketing and Communications Action
Internal Marketing and Communications
Being Prepared for Crisis Management
In Summary
The Fundraising Program
Planning to Succeed
The Annual Fund-Acquiring, Keeping, and Growing Donors
Raising Major Gifts
Planned Giving-Another Way to Raise Major Gifts
Capital Campaigns
The Role of Special Events in Development
Keeping the Friends You Have Made
In Summary
Research and Recordkeeping
"Make the Juice Worth the Squeeze"
Where Am I, and What Do I Do?
The Continuing Process of Evaluating and Planning
General Principles of Prospect Identification, Research, and Rating
In Summary
The Organization and Use of Volunteers
Why Do We Volunteer?
What Volunteers Bring to Your Organization
Methods for Developing Volunteer Involvement and Leadership
Selecting the Right Person for the Job
Extending the Invitation
Recognizing and Thanking Volunteers
Dealing with Recalcitrance
In Summary
Building and Keeping an Effective Governing Board
The Principal Functions of the Board
Beginning to Build a Strong Board
Creating and Guiding the Process-the "Committee on Board Wellness"
The CEO and the Board-Who's in Charge Here?
Keeping It in the Family-Thoughts on Board Relations
The Special Character of Foundation Boards
In Summary
Your Organization's Real Chief Development Officer
"Trickle Down Development"
The CEO and the Components of Development
The CEO and the Major Gifts Program
Providing Leadership in Stewardship
In Summary
The Development Professional
If Development Professionals Are So Important, Why Aren't They Appreciated?
The Development Chief and the CEO
How to Find Your Ideal Development Professional
In Summary
About the Author
AFP Code of Ethics
A Donor Bill of Rights
Index

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