Engage! Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Name: Engage! Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Price: 3.06 USD
Availability: InStock
ISBN: 9780470571095

ISBN-10: 0470571098

ISBN-13: 9780470571095

Edition: 2010

Authors: Brian Solis, Ashton Kutcher

List price: $16.99

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Description:

What if you had an instruction manual for Social Media? Now you do. The Social Media Manifesto is the ultimate guide to branding and building your business in the era of the Social WebThe Social Media Manifesto thoroughly examines the social media landscape and how to effectively use it in business-one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts,…

Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 3/30/2010
Binding: Hardcover
Pages: 400
Size: 6.00" wide x 9.25" long x 1.50" tall
Weight: 1.320



Foreword


Preface


Introduction: Welcome to the Revolution


The New Reality of Marketing and Customer Service


The Social Media Manifesto: Engage or Die


The Case for Socializing Media, by the Numbers


Forever Students of New Media


The New Media University: Social Media 101


The New Media University: Social Media 201


The New Media University: Social Media 202


The New Media University: Social Media 203


The New Media University: Social Media 301


The New Media University: Social Media 302


The New Media University: Social Media 303


The New Media University: Social Media 401


The New Media University: Social Media 402


The New Media University: Social Media 403


The New Media University: MBA Program-First Year


The New Media University: MBA Program-Second Year


Brand Representative Versus the Brand You


Fusing the "Me" in Social Media and the "We" in the Social Web


Learning and Experimentation Lead to Experience


We are the Champions


Defining the Rules of Engagement


The Conversation Prism: How to Listen


Unveiling the New Influencers


The Social Architect: Developing a Blueprint for New Marketing


The Human Network


The Social Marketing Compass: Creating a Social Media Plan


Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs


A Little Less Conversation, a Little More Action: Rising Above the Noise


A Tale of Two Cities: Social CRM and Relationship Management


The Contrast between Earned and Paid: When Paying for Friends Makes Cents


The New Media Scorecard: Measuring Investment Returns


Conclusion


Glossary


Notes


Index