Microeconomics

ISBN-10: 0470563583
ISBN-13: 9780470563588
Edition: 4th 2011
List price: $236.95 Buy it from $5.17
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Description: Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It  More...

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Book details

List price: $236.95
Edition: 4th
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/26/2010
Binding: Hardcover
Pages: 816
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 3.278
Language: English

Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource.

Introduction To Microeconomics
Analyzing Economic Problems
Demand and Supply Analysis
Consumer Theory
Consumer Preferences and the Concept of Utility
Consumer Choice
The Theory of Demand
Production and Cost Theory
Inputs and Production Functions
Costs and Cost Minimization
Cost Curves
Perfect Competition
Perfectly Competitive Markets
Competitive Markets: Applications
Market Power
Monopoly and Monopsony
Capturing Surplus
Imperfect Competition and Strategic Behavior
Market Structure and Competition
Game Theory and Strategic Behavior
Special Topics
Risk and Information
General Equilibrium
Externalities and Public Goods

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