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Marketing for the Mental Health Professional An Innovative Guide for Practitioners

ISBN-10: 0470560916
ISBN-13: 9780470560914
Edition: 2010
Authors: David P. Diana
List price: $26.99
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Description: There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques  More...

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Book details

List price: $26.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/28/2010
Binding: Paperback
Pages: 208
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.858
Language: English

There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value-based services in the mental health practice. Filled with real-life stories and helpful tips, this book presents tools for generating better publicity, conducting a job search, understanding the value propositions, and engaging with clients for long-term success for both new and seasoned practitioners.

Preface
Acknowledgments
New Beginnings
Introduction
Beginning the Exploration
Clearing to Create Opportunity
Secrets of Success and the Sales Stigma
Summary
Marketing and the Mental Health Profession: A Powerful Combination
Demystifying the Marketing Process
Exploring the New Marketing Model
Where Can Marketing Take You?
Summary
How to Sell Mental Health Services: Five Elements of Success
A New Sales Philosophy for Mental Health Professionals
Creating a Buying Environment through Client-Based Selling
Sell the Way People Want to Buy
The Power of Pretence
Give Value and Business Will Follow!
Arouse "Want" and "Need"in Others
Go Above and Beyond and Be Remembered!
Summary
The Psychology of Success
Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion
What Does "Power" Mean and Why Does it Matter for Your Practice?
Translating Power into Influence and Success
Using the Power of Groups
Opening the Door to Bigger Opportunities
The Intrigue of the Unfinished
Teaser Campaigns in Mental Health
The Use of Framing in the Mental Health Profession
Understanding How People Make Purchasing Decisions
Practical Techniques for Using Personal Power Effectively
Summary
Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
Building a Foundation for Professional Success
Change the Way You Work in the Profession
Build Expertise by Finding Your Market Niche
Turn Your Knowledge and Expertise into Value for Clients
Become Published: You Have Unique Opportunities!
The Art of Public Speaking
Slideshow Design Principles that Say "Wow"
Summary
Understanding Buying Motives in Behavioral Health Care
Trigger Points in Mental Health
Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages
Prospecting: How to Sell Your Services to the Right People
Summary
Sales and Marketing for Mental Health Organizations
Building Successful Partnerships
Client-Based Selling for Admissions Departments
Summary
The Future of Success
Social Networking in the Mental Health Profession
How Do I Find the Time?
Blogging for the Mental Health Professional
Understanding RSS Feeds
Online Newsletter Subscription Tools
Twitter and the Mental Health Profession
Business Networking and Online Forums
Summary
Selling Yourself in Today's Job Market
What the Future of Job Searching Looks Like
"We Can Rebuild Him": Launching a Transformational Campaign
Glimpsing the Future
Exploring Your Interests and Developing a Career Plan
Goal Writing
Selling Yourself: Four Essential Tips To Getting Hired
Networking Skills
Summary
Build a Better Web site: Web Site Essentials for Mental Health Professionals
Web Design Questions and Answers
Summary
Service Trends within Our Changing Industry
The Internet and the Window of Opportunity
The Rise of Professional Coaching
Online Psychotherapy
Online Treatment Programs
Online Training: A Unique Way to Promote Your Services
Summary
Conclusion
Appendix: Business Development Worksheets and Exercises
Bibliography References
Index

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