Cornell School of Hotel Administration on Hospitality Cutting Edge Thinking and Practice

ISBN-10: 0470554991
ISBN-13: 9780470554999
Edition: 2011
List price: $39.95 Buy it from $28.36
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Description: Cornell's book contains all of the best practices and hospitality management strategies they teach to their students, so that anyone who needs to utilize hospitality skills in their business can succeed. The book will be divided into four  More...

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Book details

List price: $39.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/26/2011
Binding: Hardcover
Pages: 512
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.914

Cornell's book contains all of the best practices and hospitality management strategies they teach to their students, so that anyone who needs to utilize hospitality skills in their business can succeed. The book will be divided into four sections:1. Managing Your Career in the Hospitality Industry: Jobs in the Hospitality Industry require certain knowledge, skills, abilities, and personal characteristics and love of the job for potential to move up the organizational ladder. This section of the books shares Cornell's knowledge of the educational and personal development that has worked to create successful careers in the Hospitality Industry.2. Success at Property Operations: Any successful hospitality operation (hotel or restaurant, chain or independent, low-cost provider or luxury establishment) requires a well-performing individual operation. This section shares the knowledge Cornell's School of Hotel Administration has gained from its studies of all aspects of how an individual business unit can succeed, including aspects of operations, human resources, marketing, and information management.3. Success at the Corporate Office: The requirements for success when managing a chain of establishments are very different than when managing any single property. At the corporate office, you need to choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously. This section highlights some of the major areas that require attention to successfully manage a set of properties, and provides guidance as to what research and experience has shown can enhance your likelihood of operating a successful multi-unit company.4. Success as a Business Owner: In this industry, owners receive cash flows by owning hotel, restaurant, and other types of hospitality businesses, by owning the real estate underlying these fixed-location businesses, and by owning both. Simply entering this growth industry presents the opportunity for wealth cr

Foreword
Four Paths to Success in the Hospitality Industry
The Essence of Hospitality and Service
Success In Your Hospitality Career
Preparing for a Successful Career in the Hospitality Industry
The Listening Fast Track
Developing and Managing Your Multinational Career
Becoming a Leader in the Hospitality Industry
Success Through Operations and Service Excellence
Understanding and Predicting Customer Choices
Guiding the Guest Experience
Harnessing the Power of Your Culture for Outstanding Service
A Scientific Approach to Managing Hospitality Operations
Motivating Your Staff to Provide Outstanding Service
How to Build Service Quality into Your Operation
Demand Management
Revenue Management for Enhanced Profitability: An Introduction for Hotel Owners and Asset Managers
Competing Successfully with Other Hotels: The Role of Strategy
Focus on Finance: Aiming for Restaurant Success
Success As a Real Estate and Business Owner
Hospitality Property Ownership: Where You Fit In
Hospitality Properties: How Much to Pay if You're Buying; How Much to Ask if You're Selling
Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases
Developing and Renovating Hospitality Properties
Planning and Programming a Hotel
Measuring Hotel Risk and Financing
Success Through Managerial Excellence
Segmenting and Targeting Your Market: Strategies and Limitations
New Media: Connecting with Guests throughout the Travel Experience
Building and Managing Your Brand
Hotel Revenue Management in an Economic Downturn
Addressing Employee Lawsuits
Coordinating Information and Controlling Costs
Making the Most of Your Human Capital
You Can't Move All Your Hotels to Mexico: Unions and the Hospitality Industry
The Integrity Dividend in Hospitality Leadership
Final Thoughts
Afterword: Where Do You Go from Here?
Index

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