Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative

ISBN-10: 0470548673

ISBN-13: 9780470548677

Edition: 2nd 2011 (Revised)

Authors: Stephen Denning

List price: $22.99 Buy it from $22.10
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Description:

How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
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Book details

List price: $22.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/5/2011
Binding: Hardcover
Pages: 368
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.518

Preface
Introduction
The Role of Story in Organizations
Telling the Right Story: Choosing the Right story for the Leadership challenge at Hand
Telling the Story Right: Four Key Elements of Storytelling Performance
Eight Narrative Patterns
Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas
Build Trust: Using Narrative to Communicate Who You Are
Use Narrative to Build Your Brand: The World of Social Media
Transmit Your Values: Using Narrative to Instill Organization Values
Get Others Working Together: Using Narrative to Get Things Done Collaboratively
Share Knowledge: Using Narrative to Transmit Knowledge and Understanding
Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor
Create and Share Your Vision: Using Narrative to Lead People into the Future
Putting It All Together
Solve the Paradox of Innovation: Using Narrative to Transform Your Organization
A Different Kind of Leader: Using Narrative to Become an Interactive Leader
Notes
Bibliography
Acknowledgments
About the Author
Index
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