Your Creative Brain Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

ISBN-10: 0470547634
ISBN-13: 9780470547632
Edition: 2010
Authors: Shelley Carson
List price: $16.99 Buy it from $2.49
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Book details

List price: $16.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/13/2010
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.562
Language: English

Preface
Acknowledgments
Meet Your Creative Brain
Wanted: Your Creative Brain
Why activating your creativity is important to individual and societal well-being
Your Mental Comfort Zone
Introduction to the seven brainsets
Fun quizzes to determine which brainset is your mental comfort zone
Tour Your Creative Brain
Brief introduction to the parts of brain that are important to the creative process
Brainsets and the Creative Process
Description of the stages that comprise both the deliberate and the spontaneous creative process
Training Your Creative Brain
Opening the Mind: Accessing the Absorb Brainset
Access externally and internally generated information with an uncritical eye
Imagining the Possibilities: Accessing the Envision Brainset
Use the power of mental imagery to construct creative ideas
Thinking Divergently: Accessing the Connect Brainset
Associate novel information to produce a multitude of ideas
Shaping the Creative Idea: Accessing the Reason Brainset
Consciously work through a creative "problem"
Recognizing Useful Ideas: Accessing the Evaluate Brainset
Evaluate creative ideas for appropriateness
Using Emotion Creatively: Accessing the Transform Brainset
Put your negative emotions to work for you
Performing Creatively: Accessing the Stream Brainset
Practice skill-appropriate improvisation
Putting the CREATES Strategies to Work
Flexing Your Creative Brain
Exercises for switching between brainsets to enhance cognitive flexibility
Applying the Brainsets to Real-World Creativity
Tips for using the brainsets in all stages of the creative process
Appendixes
How to Score the CREATES Brainsets Assessment
The Token Economy System
The Daily Activities Calendar
Notes
References
About the Author
About Harvard Medical School
Index

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