ESPN - The Company The Story and Lessons Behind the Most Fanatical Brand in Sports

ISBN-10: 047054211X
ISBN-13: 9780470542118
Edition: 2009
List price: $35.95 Buy it from $3.00
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Description: So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and  More...

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Book details

List price: $35.95
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/20/2009
Binding: Hardcover
Pages: 232
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.012
Language: English

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace.The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company.Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider storiesThis book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.

KEITH HOLLIHAN is the author of Flagged Victor and The Four Stages of Cruelty (a Publishers Weekly 2010 Book of the Year). Born in Canada, he has travelled widely, and lived in Japan and the Czech Republic. He lives in St. Paul, Minnesota.

Acknowledgments
Introduction: The Biggest Business Story in Sports
Turning Fanatics into Fans
Think Like an Incumbent, Act Like a Challenger
The Right Leader at the Right Time
Create Your Own Game
Expand the Brand
Playing Well With Others
Blow the Whistle, Spot the Ball
Are You Having Fun?
Notes
References
About the Author
Index

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